ECKIG breakfast set
Kettle, Coffee and Tea Machine, Toaster
The core idea of design line ECKIG is creating small kitchen-friendly products by using skin-type body concept applied to all members of the design line. Besides its natural advantages of cubicform, simple, functional design of skin-type ensures the ease of use and maintaining, by containing the whole functional body inside.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The ECKIG breakfast set, including filter coffee machine, kettle, toaster, tea maker and grill brings a combination of a modern style with clear form to the small kitchens. Familiar forms, clear generous details help to create the archetypical appeal of ECKIG line. This affordable range of products is designed for daily use, with basic reliable functionality.Each products has its own way of handling, the soft curves and details in functionality ensure the consistent of look and feel.
OPERATION / FLOW / INTERACTION:
All breakfast set provides all technological requirements of the product range in small domestic appliances.
PROJECT DURATION AND LOCATION:
The project started in August 2012 in R&D Manisa and finished in July 2013 in VestelManisa, and was exhibited in IFA, Berlin on September 2013.
FITS BEST INTO CATEGORY:
Home Appliances Design
PRODUCTION / REALIZATION TECHNOLOGY:
Main body of each product in the line consists of two pieces. First of them is the inner part which holds functional parts and mechanism. And other piece is skin-type cosmetic part that covers the inner part totally. The opening on skin covers is a natural indicator. All the function buttons and info-screens are positioned on indicators. For the products having water tank, the main material of the body is borosilicate glass.
SPECIFICATIONS / TECHNICAL PROPERTIES:
ECKIG Kettle :Width mm x Depth mm x Height : 240 x152 x 230
ECKIG Coffee machine: Width mm x Depth mm x Height : 311 x 253 x 204
ECKIG Tea Maker: Width mm x Depth mm x Height : 240 x 152 x 323
ECKIG Grill: Width mm x Depth mm x Height : 322 x 297 x 107
ECKIG Toaster: Width mm x Depth mm x Height : 290 x 180 x 160
Brunch set, kettle, tea maker, coffee maker, toaster, exclusive, icon
The whole design process is a combination of concept design and strategy development. The SDA Concept design project is composed of three main iterative sessions as shown:
1- Brief focused research
2- Conceptualization and Idea development
3- Idea Realization
1.1 Market Analysis: Domestic market and European market
1.2 Trend Analysis: Evaluation of SDA products, Life-style analysis, design concepts in fairs
1.3 Design Language Analysis: Important components and attributes, defining design line characteristics and design elements and semiology
1.4 Criticizing products identity in SDA products sold in brand name
2.1 Analysis: Evaluation of important components and attributes, defined problems and solution ideas
2.2 Product Group Segmentation
2.3 Trend and life-style analysis
2.4 Concept generation: Product group segmentation placement and selection of design ideas
2.5 Concept I,II, and III generation: Form development and evaluation of trend and life style research outputs, Sketching and digital sketching
3.1 Product Development
3.2 3D Draft Modeling for each idea
3.3. Refinement of final design proposals
3.4 Mock-up production
3.5 Presentation at IFA 2013
New investment is planned on creating brand identity and design language in developing sector of domestic kitchen appliances for Vestel Brand in domestic market and its clients in European market.
To overcome the collocation problem of the products from Chinese suppliers with the product range in domestic market we offer creating one design language that fits to the current domestic market needs and design layout for upcoming products according to the future trends. Secondly to avoid the time-consumption on the management of the suppliers design team proposescreating one design language with mass-customization benefits can provide ease of manufacturing, quality control and pursuit of suppliers.
As a result of the design process, creating brand identity possibilities in small kitchen appliances by conceptual brunch-set designs is essential to understand the mindset of marketing and management.
TEAM MEMBERS (6) :
Elif Altay, Engin Akbaba, Itir Tumerdem, Burak Emre Altinordu, VESTEL ID Team and
Vestel ID Team, 2013.