Glasson smart phone
Light, reflection, transparency, pure nature, obsidian
The design line has the essentials of the awarded Glasson Collection TV series, with design elegance created with the transparency of glass continues through side frames. This concept is resulted as the pure natural of the obsidian, which is a hard, dark, glass-like volcanic rock formed by rapid solidification of lava without crystallization. The essential of dark version is based on robustness and glass look effect.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Glasson smart phone design, which is aimed to make the life easier represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing.
The core design element of Glasson is casual simplicity. It’s to say that it reflects the ideal representation of the modern world. It fits to the users needs including trends of mobile devices.
The realization of the design based on highly collaborative process among designers, UI designers, and engineers. It creates a tasteful harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience.
OPERATION / FLOW / INTERACTION:
Glasson includes all the advantages of the operating system google’s android os and presents unique applications to its users as a result of consumer based approach of the brand. It also provides all technological requirements of the smart phone market, within its 5,0 inches touch screen display, 8mp back camera, connectivity features as wi-fi, 3g, gps etc.
PROJECT DURATION AND LOCATION:
The project started in August 2012 in R&D Manisa and finished in February 2014 in Vestel City, Manisa, and was exhibited in World Mobile Congress in February 2014.
FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design
PRODUCTION / REALIZATION TECHNOLOGY:
The important realization technology used on cosmetic parts of this smart phone is NCVM plating technology which gives the designer an opportunity to apply multi custom cosmetic options just using one back cover molding. This application provides also to apply colored chrome effects, patterns and special and traditional textures on back cover.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Height mm x Width mm x Depth mm: 142x71x9mm
Mobile phone, smart phone, unique, slim, glass, transparency, familiar, sleek, obsidian, glass-look
The technical specifications of the smart phone is determined firstly by the result of several researches on the consumer needs in domestic market and secondly by global consumer trends. The design line identified by using mobile market researches, focus group research, surveys, trend analyses and benchmarks. As a result of these massive data on market also user based researches like anthropometric and ergonomic researches are done.
The challenge is to create a midrange design line, which satisfies the needs of the consumers and reflects the mobile device ideology and identity of the brand. The thinness in depth is a great challenge in manufacturing process. The design solution comes up with a great collaboration of engineering and design. The illusion effect of the back-covers of LED televisions is applied to the design, thus back covers the side frames and whole design becomes slimmer and familiar to the midrange market.
TEAM MEMBERS (5) :
Elif Altay, Engin Akbaba, Ramazan Murat Erkan, Burak Emre Altinordu and VESTEL ID Team
Vestel ID Team, 2013.