Daphne smart phone
Whole design is inspirited by uniqueness of Bosporus and gorgeous Istanbul. The slim shiny design line symbolizes Bosporus and connects two separated covers such as Europe and Asia.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Smart phone design of the company, which is aimed to make the life easier. It represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing.
The design of the smart phone represents the design philosophy of simplicity. This philosophy takes out all complexity and makes things easier to understand by humans. Doing things simple requires new creative perspective of design process, which pursues with a lot of collaboration with designers and engineers. This also resulted as a harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience. The soft touch coat on the bottom cover creates a more comfortable use in hands.
The design team tries to create semiotic expression of the company brand by using a functional button as an iconic design element. Triangle shaped functional element with metallic finishing v creates an interaction between its users and brand. This also differs the smart phone design while standing on the shelf with other competitors on the market and interacts with the customers who have brand loyalty.
OPERATION / FLOW / INTERACTION:
Daphne includes all the advantages of the operating system google’s android os and presents unique applications to its users as a result of consumer based approach of the brand. It also provides all technological requirements of the smart phone market, within its 4,3 inches touch screen display, 5mp camera, connectivity features as wi-fi, 3g, gps etc.
PROJECT DURATION AND LOCATION:
The project started in August 2012 in R&D Manisa and finished in February 2014 in Vestel City, Manisa, and was exhibited in World Mobile Congress in February 2014.
FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design
PRODUCTION / REALIZATION TECHNOLOGY:
The important realization technology used on cosmetic parts of this smart phone is NCVM plating technology which gives the designer an opportunity to apply multi custom cosmetic options just using one back cover molding. This application provides also to apply chrome effects, patterns and textures on cosmetic parts.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Height mm xWidth mm x Depth mm x 135.2 x 67,6 x 9,1
Weight 124,7 gr
The technical specifications of the smart phone is determined firstly by the result of several researches on the consumer needs in domestic market and secondly by global consumer trends. The design line identified by using mobile market researches, focus group research, survey, trend analyses, anthropometric and ergonomic data.
The challenge of the industrial design team is to create a design line, which satisfies the real needs of the consumers and reflects the mobile device ideology and identity of the brand.
The design team tries to create semiotic expression of the brand by using an iconic design element. Triangle shaped semiotic element with metallic finishing v creates an interaction between its users and brand. This also differs the smart phone design while standing on the shelf with other competitors on the market and interacts with the customers who have brand loyalty.
TEAM MEMBERS (6) :
Erkan, Ramazan Murat, Altay, Elif , Akbaba, Engin, Altinordu, Burak Emre, ID Team, VESTEL and
Vestel ID Team, 2013.