Kitchens of Africa Brand & Packaging Design by tridimage, pablo iotti

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DESIGN DETAILS
DESIGN NAME:
Kitchens of Africa

PRIMARY FUNCTION:
Brand & Packaging Design

INSPIRATION:
The inspiration became from the extraordinary African hair style and the colourful fabric patterns of this amazing continent. To convey a charming and fashionable image was a "must" as this product was going to be commercialized in New York, one of the most fashion-addicted cities in the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Buenos Aires based package design agency Tridimage was commissioned to create the brand and package design identity for a brand new startup company called Kitchens of Africa, coming out with two new products ranges (simmer sauces and jerk marinades). Kitchens of Africa goal is to take the mystery and apprehension associated with cooking African cuisine."

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
BOPP label offset printed, gold foil and glass jar.

SPECIFICATIONS / TECHNICAL PROPERTIES:
12 cm x ø 7 cm

TAGS:
packaging design, kitchens of Africa, sauces, tridimage, graphic design

RESEARCH ABSTRACT:
The brief asked for a brand visually strong and impactful but also approachable and inviting. The client did not want a design too ethnic but something that sparks curiosity and fit into mainstream America –a product line that would make one want to pick it off the shelf because it’s different (not alien though) but also looks exotic, gourmet and premium.

CHALLENGE:
Something clean, modern but at the same time exciting, colorful and inviting - reflective of the continent soul. Tridimage´s design solution pays homage to African women as center of its authentic cuisine. The richness of their culture is represented in the textile art motifs chosen for each product.

ADDED DATE:
2014-02-28 05:08:32

TEAM MEMBERS (1) :
tridimage

IMAGE CREDITS:
Daniel Kamida

Visit the following page to learn more: http://www.tridimage.com/en/case-studies/arti cle/8-casos-de-
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kitchens of Africa

PROFILE:
Kitchens of Africa was created with one simple mission - to introduce the diverse and exotic cuisine of Africa to the rest of the world. It's a bold idea, but no more bold than the flavors found in that continent's unique foods. Based in Raleigh, North Carolina, Kitchens of Africa is a U.S. company, but our roots extend all the way to The Gambia, a tiny country in the western part of Africa, where our founder, Jainaba Jeng was born and raised. After receiving a degree in International Relations from a university in Halifax, Nova Scotia, she found she was unable to return home due to a recent military coup and immigrated to the U.S.

NOMINATION DETAILS

Kitchens of Africa Brand & Packaging Design by Tridimage, Pablo Iotti is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kitchens of Africa Brand & Packaging Design by Tridimage, Pablo Iotti is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer tridimage, pablo iotti for design Kitchens of Africa here.

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