Motif Wine Wine Packaging Design by EN GARDE Interdisciplinary Gmbh

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DESIGN DETAILS
DESIGN NAME:
Motif Wine

PRIMARY FUNCTION:
Wine Packaging Design

INSPIRATION:
Our original vision was to reconceptualize the world of wine through a new product. We wanted to use a graphic pattern to visualize the taste and character of six different wines. This was how Motif came into being. The German word "Motif" means pattern, and we consciously refrain from using information about the variety of grape or other specifications on the label. Using no significant text, the individual patterns provide a subtle, tasteful indication of whether the wine is semi-sweet, full-bodied or effervescent.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
One essential aspect of the Motif concept is what we call the sixth sense: We have transformed taste, which is perceived through the nose and palate, into a graphic, or a motif. Motif consciously rejects the exclusive wine culture that is reserved for only a few people. Our goal is to facilitate an enjoyment of wine that is free from pre-conceptions, extremely personal, and, above all, conscious and aware.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Project started in March 2012, Market launch in May 2013

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle with a printed label

SPECIFICATIONS / TECHNICAL PROPERTIES:
Standard Bordeaux Bottle 0.75 cl.

TAGS:
wine, beverage, design, label, graphic, geometric, packaging, senses, modern, unique, taste, bottle, pattern, motif, identity, spirit

RESEARCH ABSTRACT:
-

CHALLENGE:
One of the challenges was the design of the labels, since they had to communicate the corporate design of Motif both individually and as a collective. The letter M, with lines placed at a 60-degree angle, serves as a key visual that unites all of the bottles under one corporate design. To enhance the visualization of the wine character, we chose earth tones and fresh warm colors: soft yellow or green tones for the white wines, and powerful red and blue tones for the rosé.

ADDED DATE:
2014-02-27 00:50:22

TEAM MEMBERS (1) :
Concept: Franz Lammer; Creative Directors: Mario Rampitsch and Valentin Zhuber-Okrog; Designer: Kristina Bartosova

IMAGE CREDITS:
Stefan Leitner

Visit the following page to learn more: http://www.engarde.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
EN GARDE Interdisciplinary GmbH

PROFILE:
EN GARDE thinks holistically and in a sustainable way We create solutions that are innovative and surprisingly different – based on our interdisciplinary networking potential: Entrepreneural thinking meets future-oriented actions, strategy meets sustainability, design meets development and communication no borders. EN GARDE provides analog, digital and spatial touchpoints Founded as a small studio, EN GARDE has become an independent design, technology and consulting network. Different languages, diverse cultures, a lot of characters and many perspectives. We have different abilities and live in different places, but we share the same vision: Together we create new potentials and inspire people with results. EN GARDE acts interdisciplinary and in a sustainable way We analyze and explore, identify and learn in order to develop innovative solutions. This process is based on an exact sequence: Discover > Define > Design > Develop > Distribute. In short: Design Engineering. Our customers come from the fields Culture, Industry, Retail, Institutions, Media and Fashion. Years of experience and countless projects brought EN GARDE comprehensive experience. Our passion is to change and create new things.

NOMINATION DETAILS

Motif Wine Wine Packaging Design by En Garde Interdisciplinary Gmbh is a Nominee in Packaging Design Category.

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AWARD DETAILS

Motif Wine Wine Packaging Design by En Garde Interdisciplinary Gmbh is Winner in Packaging Design Category, 2013 - 2014.



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