Super Super Congee and Noodles Fast Food Restaurant by J. Candice Interior Architects

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DESIGN DETAILS
DESIGN NAME:
Super Super Congee and Noodles

PRIMARY FUNCTION:
Fast Food Restaurant

INSPIRATION:
The Richness of Chinese Cuisine

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Inspired by the richness of Chinese food culture, Super Congee is a Chinese restaurant with contemporary approach. The whole concept revolves around kitchen utensils found in traditional Chinese cooking. The core idea is to breakaway from the conventional business idea and interior design of Chinese congee restaurant. Clean lines and modern form shape up the brand identity to create a casual and comfortable dining experience. Their primary colour tone is black and white combine with light tone, while copper and wood made up most of the design. All furniture design are kept to minimalistic or in abstract form to highlight the texture of the material. The black and white graphic made up by Chinese cooking supplies silhouette adapt with modern interior design, giving a sense of modern chinoiserie, where tradition and contemporary are merged together.

OPERATION / FLOW / INTERACTION:
Communal table is a new element that was incorporated in the space. It gives off a great vibrant energy for a traditional quick served restaurant.

PROJECT DURATION AND LOCATION:
Completed in March 2013. Hong Kong

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Customized wall paper, ceramic tile, plastic laminate

SPECIFICATIONS / TECHNICAL PROPERTIES:
1800 sq ft

TAGS:
Chinese restaurant, quick serve restaurant, dim sum, congee, hong kong, Super Super Congee, J. Candice Interior Architects, wallpaper

RESEARCH ABSTRACT:
We researched into the heart of traditional Chinese cuisine. Understanding the daily cooking tools found in Chinese kitchen and incorporated into the restaurant.

CHALLENGE:
One of the challenge is to find the balance between old and new and to integrating traditional Chinese elements with modern elements. In the end, we custom-designed a wallpaper for the client to use in the interior. It creates a dynamic backdrop for the shop and brings out a modern Chinese flare.

ADDED DATE:
2014-02-27 00:43:47

TEAM MEMBERS (1) :
Leo Chiu

IMAGE CREDITS:
Victor

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Super Congee

PROFILE:
Established in 1999, Super Super Congee & Noodles has rapidly become one of Hong Kong’s best-loved specialist Chinese food chains, with over 30 outlets across the Territory. Offering quality congee and noodles via a fast-food operating model, the brand remains one of the most distinctive success stories in the quick-service restaurant industry. Super Super tempts diners with an extensive array of mouthwatering congee and noodle dishes that differentiate the brand in the market. In addition to these two menu mainstays, all restaurants also serve appetising casserole rice and other popular Chinese dishes to cater for different customers’ tastes. The secret of Super Super’s success? Its total devotion to quality and continuous product enhancement!

NOMINATION DETAILS

Super Super Congee and Noodles Fast Food Restaurant by J. Candice Interior Architects is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Super Super Congee and Noodles Fast Food Restaurant by J. Candice Interior Architects is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.



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