Don Luis Traffic signal by CasBeVilla Team |
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| DESIGN NAME: Don Luis PRIMARY FUNCTION: Traffic signal INSPIRATION: Starting from a question. Why people do not implement the excellent behavior they have when they use the Medellin Metro while crossing the streets?. The Metro culture means respect for rules and generates a subconscious process of being a model citizen. Furthermore, analyzing the high figures of accidents, the challenge was to create a solution based on pedestrians insight instead of traditional interventions that dont focus on their brains behavior. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Don Luis is a tridimensional traffic signal that binds to a yellow bidimensional line painted on the sidewalk to avoid the pedestrian cross the street at a different place to zebra and is located only at the points of greatest vulnerability. It is different to others due to their development from a sociocultural analysis and not merely from aesthetic guidelines. In other words, it seeks to transfer the good behavior and the idea of security implemented by the Medellin Metro to the streets. OPERATION / FLOW / INTERACTION: "Don Luis" is a traffic signal that, using their semantic characteristics, invites pedestrian to cross the street only by the zebra. Its shape and color correspond to 4 meanings associated with a recognized imagery in the city as "The Metro culture" in which respect for the rules, the appropriation of spaces and life care are the common factor among users. Safety, respect, approval and recognition; meanings that seek to reaffirm the imaginary ensuring the effectiveness of the character. PROJECT DURATION AND LOCATION: The project started in July 2011 in Medellin and finished in December 2014 in Medellin. FITS BEST INTO CATEGORY: Social Design |
PRODUCTION / REALIZATION TECHNOLOGY: This character is produced through iron casting, for which a negative mold made of wood is required, which is then pressed into the largest sand mold for this to take shape, then remove the mold and then make the casting (there must be several landfills to prevent the metal from rapidly curing and thereby to uniformly solidify in order to prevent internal fissures). After being casted, it then proceeds to the polishing of burrs and finally it is painted with traffic paint electrostatically. SPECIFICATIONS / TECHNICAL PROPERTIES: Dimensions: 1050 mm x 100 mm x 1300 mm No rupture occurs after mechanical tests, even applying an oversized 100kg force. (The normal force is about 30 - 35 kgs) The factor of safety must be larger than 1.0 to avoid failure. The FOS of this solid is 29.88 (it means excellent conditions). Material: Iron Weight: 21,5 Kgs Volume: 21,572 cms3 TAGS: Social design, Don Luis, Traffic signal, industrial design, Urban design, Design based on cultural analysis, Metro Culture, Pedestrian facilities in sidewalks, Urban planning RESEARCH ABSTRACT: Field research which aims to analyze and create the solution to the reasons why pedestrians disrespect some traffic laws. Tools like direct observation, government documents and interviews were used on pedestrians. Traffic accidents cost the state almost USD 2 million (vial Prevention Fund). When analyzing Medellin, yellow Metro line was identified as a respected signal, capable of arousing a behavioral response to not exceed and increase the welfare of society. CHALLENGE: The hardest part was to create a proper transition between the yellow traffic paint line (2D) and the character (3D). This transition should have incorporated universal design principles like being simple and intuitive, little physical effort and flexible use. Furthermore, not generate visual pollution. Finally, it was complex the analysis of the guidelines of the manual of public space due to their strict regulations, however, the team had to ensure its viability. ADDED DATE: 2014-02-26 21:56:39 TEAM MEMBERS (4) : Daniel Ricardo Villa Balbín, Julian Castrillón Zuluaga, Juan Camilo Villa Rivera and Andres Benavides Santa IMAGE CREDITS: Image #1: Designers CasBeVilla team, "Don Luis", 2014. Image #2: Designers CasBeVilla team, "Don Luis", 2014. Image #3: Designers CasBeVilla team, "Don Luis", 2014. Image #4: Designers CasBeVilla team, "Don Luis", 2014. Image #5: Designers CasBeVilla team, "Don Luis", 2014. Video Credits: Polygon - Motion graphic, "Don Luis", 2014. |
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NAME: CasBeVilla Team PROFILE: CasBeVilla Team is a group of 4 graduates of the School of Architecture and Design of the Universidad Pontificia Bolivariana of Medellín city, belonging to faculties of industrial and graphic design. The group has skills and characteristics that helped to generate criteria with high standards for evaluating each project, through the questions, self-criticism and observation of consumer behavior. According to the specific profile and skills of each, we can highlight: Julian Castrillón Zuluaga focuses on product design, especially with the typology and urban mobility concept. He has a modern vision about designing cities of the future. His main strengths are assembling projects and 3D rendering. Juan Camilo Villa Rivera, has a focus on the conceptual part of a project and analysis of culture. He has skills producing digital images and video. He thinks the key factor for success is the design thinking process. Andres Benavides Santa focuses on design of urban furniture and everything related to their production feasibility, considering environmental criteria. He has skills in photography, assembling projects, and sketching. Daniel Ricardo Villa Balbín focuses on digital fabrication, branding and consumer behavior, a bonus that allows him to analyze the feasibility of a project. His Strengths are manufacturing processes (CAM) and 3D rendering. |
| AWARD DETAILS | |
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Don Luis Traffic Signal by Casbevilla Team is Winner in Social Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with CasBeVilla Team. · Click here to register inorder to view the profile and other works by CasBeVilla Team. |
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