SEREL Purity Washbasin Washbasin by Serel Design Team

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DESIGN DETAILS
DESIGN NAME:
SEREL Purity Washbasin

PRIMARY FUNCTION:
Washbasin

INSPIRATION:
Life is like water, sometimes placid, and sometimes full of joy, always flowing. SEREL PURITY emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
SEREL PURITY; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. Two shelves on two sides of basin comfort for use.

OPERATION / FLOW / INTERACTION:
Serel Purity washbasin is with Clean + and Hygiene+ nano technologic surface applications perform better. Contributes in the development of the company and industry while offering the waste water hole which is invisible.

PROJECT DURATION AND LOCATION:
Serel Purity Washbasin started in August 2013 in Manisa/TÜRKİYE

PRODUCTION / REALIZATION TECHNOLOGY:
Product molds produce according to traditional casting and high presure casting. Serel Purity Washbasin produce by standart ceramic producement techniques. Clean + and Hygiene+ nano technologic surface applications add value the product and make it different from others. Also its anti-bacterial surface technology prevents bacterial growth. Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: Width : 1000mm Depth : 480mm Height : 200mm Serel Purity Washbasin made of fire clay ceramic casting raw material. Clean + and Hygiene+ nano technologic surface applications and waste water syphon sistem (designed for this product) make it different from others. The bowl of the washbasin especially designed for waste water holes not able to seen by the user. Serel Purity Washbasin’s packaging is environment friendly packaging.

TAGS:
Organic washbasin, basin, sink, invisible waste hole, ergonomic, functionality

RESEARCH ABSTRACT:
Cleanless, modernity and minimalism are rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic & foreign market.The results of studies with focus group, final product formed.

CHALLENGE:
Our researchs directed us to a new innovative form which carries marks from modernity. All our researches showed the most aesthetic and ergonomic design for final production.

ADDED DATE:
2014-02-25 07:37:30

TEAM MEMBERS (5) :
Aldonat SUNAR, Ali YILDIZ, Didem DURMAZ, Metin Murat ELBEYLI and Zafer DOGAN

IMAGE CREDITS:
All images prepared in computer graphics by in house cg technologies and team members.

Visit the following page to learn more: http://www.serelseramik.com.tr/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Serel Sanitory Factory

PROFILE:
SEREL CERAMIC, a member of ELGINKAN GROUP, is manufactured SEREL branded ceramic bathroom wares more than 30 years. Without compromise on quality, SEREL is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach. SEREL with its accurate, innovative and pioneering approach in product development activities; always concentrate on end user’s needs and gives life to original designs. While preventing excessive consumption of the world’s most valuable and limited resources by saving water and energy, SEREL’s main principle to design environmental and user friendly products. SEREL constantly keeps bringing value-added technologies in ceramic sanitary ware prduction. All novelties such as water-saving toilets, Extraclean surface technology ; glaze technology that prevents the growth of bacteria on ceramic surface, antibacterial SEREL seat and covers, integrated bidet function systems, are just few research and development features of SEREL, aims always to serve best solution to the end user. With its contemporary and genuine design, customer-oriented way of thinking, water & energy sensitivity and indispensable High - Quality, we, SEREL SERAMIK will keep on being sensitive on human life & environment and always be faithful to our motto “TOGETHER FOR YEARS”

NOMINATION DETAILS

Serel Purity Washbasin Washbasin by Serel Design Team is a Nominee in Bathroom Furniture and Sanitary Ware Design Category.

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AWARD DETAILS

Serel Purity Washbasin Washbasin by Serel Design Team is Winner in Bathroom Furniture and Sanitary Ware Design Category, 2013 - 2014.

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