The main idea of the concept is to develop a line which can be contemporaneous, not over-designed, not cold, away from the standardized solution and flexible to be used in different markets with a strong technical innovation and performance.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The hood was developed to perfectly integrate within the exiting architectural structure of the kitchen, but also to be coherent with the full range of appliances. The minimal gesture of the hood aims to update and extend its standard use, allowing the user to perform other functions at the same time. The hood was designed as parallelepiped in which a section was subtracted in order to be used as a shelf for storing various objects and tools. It is an optimization both in terms of functionality and technology.
Cast line hoods are engineered to keep your kitchen free of unwanted odours with their high ventilation capacity.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Home Appliances Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
HOOD, KITCHEN, BEKO, ARCELIK, PATRICIA URQUIOLA, DESIGN
The main obstacle of this project has been undoubtedly the tight schedule which had to be covered in a very short time: from design processes till the presentation phase only a few months got by. Moreover the main goal was to harmonize apparently contradictory aspects: pure functionality and technical performance that had to meet appealing design.
Additionally, the Cast Line has been conceived to adhere to the Beko’s mission: to produce reliable and environmentally respectful home appliances which are durable, beautiful and with a strong functional design yet.
TEAM MEMBERS (2) :
ARCELIK INDUSTRIAL DESIGN TEAM and PATRICIA URQUIOLA DESIGN STUDIO
ARCELIK DESIGN TEAM & PATRICIA URQUIOLA , 2013.