Built in Oven
The main idea of the concept is to develop a line which can be contemporaneous, not over-designed, not cold, away from the standardized solution and flexible to be used in different markets with a strong technical innovation and performance.
We wanted to design an oven which could be the best fit for large families with large interiors.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The oven was designed to be integrated within the wall and is characterized by a flat surface. A recessed edge that runs the perimeter of the oven works as a handle. This choice was driven by the unpleasant presence of standard handles in common ovens, which often represent a contrasting visual element with respect to the existing kitchen’s furniture and style. This minimal look was made possible thanks to Beko's touch screen display technology which allows the user to interact with the appliance.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Home Appliances Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
oven, design, built-in, kitchen, beko, arcelik, patricia urquiola
The main obstacle of this project has been undoubtedly the tight schedule which had to be covered in a very short time: from design processes till the presentation phase only a few months got by. Moreover the main goal was to harmonize apparently contradictory aspects: pure functionality and technical performance that had to meet appealing design.
Additionally, the Cast Line has been conceived to adhere to the Beko’s mission: to produce reliable and environmentally respectful home appliances which are reliable, durable, beautiful and with a strong functional design yet.
TEAM MEMBERS (2) :
ARCELIK INDUSTRIAL DESIGN TEAM and PATRICIA URQUIOLA DESIGN STUDIO
ARCELIK DESIGN TEAM & PATRICIA URQUIOLA , 2013.