Haezer - Gold Plated Frequencies
The entire pice is suggestive to the point where your third eye completes the design. I wanted to simulate the tension of the frequencies inside our bodies wanting to escape while your body is fighting to contain it. Thus I liked the idea of a stone sculpture on the verge of breaking apart. The artwork reflects the very moment prior to inner release. I'd say the main inspiration came from old Greek and Roman sculptures that were already cracked and damaged.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Haezer's music is dance based, but not your conventional kind. So I wanted to make the artwork resemble that. The client said the he felt it has a timeless feel to him, like it could have been made 15 years ago or 30 years from now. I find that most dance artwork just goes with whats popular in the current moment.
OPERATION / FLOW / INTERACTION:
Download the album from itunes or better yet, go see a live show for the ultimate experience.
PROJECT DURATION AND LOCATION:
The entire project took about a month and was produced in Cape Town and Oudtshoorn South Africa.
FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design
PRODUCTION / REALIZATION TECHNOLOGY:
Once the concept was approved, the model was photographed in studio along with the use of sfx makeup. All the post production was done using Adobe Photoshop.
SPECIFICATIONS / TECHNICAL PROPERTIES:
This was for digital release only so the dimensions changed for each application such as Facebook cover and profile pics, website background, wallpaper. The original was: Width 120mm x Height 120mm.
haezer, music, dance, gold, stone, photoshop, makeup, photography
The most research went into studying the ancient Greek and Roman sculptures in order to get familiar with the way it would react to vibrations. Afterwards it was all about the stylistic research in order to translate the music into a visual interpretation.
The challenge was to make the artwork seem real. I wanted the viewer to question him/herself if its photography of 3D.
TEAM MEMBERS (4) :
Photographer: Adriaan Louw, Makeup artist: Jeanne- Marie Raubenheimer, Art Direction: Chris Slabber and Post Production and manipulation: Chris Slabber
Photography: Adriaan Louw
Makeup: Jeanne- Marie Raubenheimer
Art Direction: Chris Slabber
Post production and manipulation: Chris Slabber
Concept: Dominique Gawlowski, Ebenhaezer Smal, Chris Slabber