Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
This line of traditional Stumbras' vodkas was introduced in late summer 2013.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Flexo printing, cold foil, embossing
SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Discovering links to the past to reveal them in a modern appearance.
Making an old traditional product close and relevant to nowadays consumer.
TEAM MEMBERS (2) :
Asta Kauspedaite (Designer, "Studija CREATA") and Jurate Paulauskiene (Product development department manager, "Stumbras")