Stumbras Vodka Labels by Studija Creata

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DESIGN DETAILS
DESIGN NAME:
Stumbras Vodka

PRIMARY FUNCTION:
Labels

INSPIRATION:
Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
This line of traditional Stumbras' vodkas was introduced in late summer 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Flexo printing, cold foil, embossing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.

TAGS:
Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata

RESEARCH ABSTRACT:
Discovering links to the past to reveal them in a modern appearance.

CHALLENGE:
Making an old traditional product close and relevant to nowadays consumer.

ADDED DATE:
2014-02-20 11:25:57

TEAM MEMBERS (2) :
Asta Kauspedaite (Designer, "Studija CREATA") and Jurate Paulauskiene (Product development department manager, "Stumbras")

IMAGE CREDITS:
Edgaras Marozas

Visit the following page to learn more: http://www.creata.lt/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Stumbras Vodka Labels by Studija Creata is a Nominee in Packaging Design Category.

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AWARD DETAILS

Stumbras Vodka Labels by Studija Creata is Winner in Packaging Design Category, 2013 - 2014.



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