Massaya Packaging by BRANDiT.

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DESIGN DETAILS
DESIGN NAME:
Massaya

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common feeling of heritage when you approach fine books and fine wine.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.

OPERATION / FLOW / INTERACTION:
The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.

PROJECT DURATION AND LOCATION:
Winter 2013

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box perfectly.

TAGS:
WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL

RESEARCH ABSTRACT:
We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they produced during the Christmas season.

CHALLENGE:
The biggest challenge was to transform the concept into a functional design.

ADDED DATE:
2014-02-17 08:45:12

TEAM MEMBERS (2) :
Creative Director Vicken Demirdjian and Designer Andrea Terzian

IMAGE CREDITS:
Vicken Demirdjian

Visit the following page to learn more: http://www.brandit.co/massaya.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BRANDiT.

PROFILE:
BRANDiT is a design & branding studio, which provides branding and strategic solutions through different range of disciplines.   BRANDIT specializes and has gained recognition in the industry as a branding company, yet also does packaging and website design. For this particular project, BRANDiT was requested to design a gift-box containing two Silver Selection wine bottles.  The creative direction was simple yet one that embraced the value of wine and wine bottles. It resembled a book, which tells a story as most wine bottles do. The end result was an award winning package design. BRANDiT draws its creative inspiration through hard grafted work in research, concept formation and the desire to be original rather than spontaneous. It seeks to stay true to the character profile of the client and the product. 

NOMINATION DETAILS

Massaya Packaging by Brandit is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Massaya Packaging by Brandit is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer BRANDiT. for design Massaya here.

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