Russian Design Pavilion Program of design events by Anastasia Krylova & Maria Tvardovskaya

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DESIGN DETAILS
DESIGN NAME:
Russian Design Pavilion

PRIMARY FUNCTION:
Program of design events

INSPIRATION:
We are inspired by the biggest multicultural project in history - annual guest performances of Russian artists, musicians and architects abroad known as the "Russian Seasons" by Sergei Diaghilev which played a significant role in popularization of Russian culture in Europe and promoted introduction of fashion for everything Russian at the beginning of 20th century.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In our work we try to make focus less on viewing the subject as an academic topic, but more on the presentation and experience aspect. We believe that the use of more effective marketing strategies with wide network of professional contacts or the organization of independent design initiatives abroad could become a tool for business promotion enhancing the status of Russian design without any "myth".

OPERATION / FLOW / INTERACTION:
4-5 days of RDP exhibition within a bigger design event (Design Week or Festival), 1 day for assembly and 1 day after the exhibition for disassembly. 20 or more participants with world premiers of products made or designed in Russia (furniture, home accessories, glass&porcelain). Open hours 10.00 - 20.00, designers usually present their products personally so live communication at the stand is welcomed for press, potential producers or buyers.

PROJECT DURATION AND LOCATION:
RDP is a temporary showroom held twice per year in various design weeks and locations. RDP: Milan edition. Fuorisalone, April 8 - 13, 2014, Milan, Italy (work in progress). RDP: London edition. 100% Design London, Earls Court, September 18 - 21, 2013, London, UK. RDP 2.0. Florence Design Week, Lungarno Collection, May 20 - 26, 2013, Florence, Italy. RDP: winter edition. Design Act Festival, Federation Tower, December 3 - 8, 2012, Moscow, Russia. RDP 1.0. Florence Design Week, Lungarno Collection, May 22 - 27, 2012, Florence, Italy.

PRODUCTION / REALIZATION TECHNOLOGY:
PR and international communication campaign with a large number of professional contacts, promotional design related activities through various tools and formats: exhibitions, publishing projects (books, catalogues, brochures), workshops etc. The use of digital social networking technologies and media in three languages (Russian, English, Italian) to promote RDP and its participants.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It all depends on the event RDP involded in (Florence Design Week, 100% Design London, Fuorisalone). An average RDP exhibition: 40 qm. Aprox. 20 participants with world design premiers, more than 20 000 visitors, architects, decorators, interior designers, engineers, designers, press. Russian Design Party (200 guests) is a special event within RDP with local or authentic alcoholic sponsor and Russian DJ. RDP brochure with the presentations (1000 copies).

TAGS:
Russian design, international promotion, PR&creative marketing, publishing projects

RESEARCH ABSTRACT:
Our background: Anastasia, Design Critic, was looking for ways to express herself as Creative director, Maria, experienced Education Consultant, was trying to attract new students. We united our efforts to develop an innovative marketing program. Results: emerging talents in Russian design, their further promotion, effective work with national and international media, publication of design book to open our designers to European market. RDP is a showcase for Russian Product Design abroad.

CHALLENGE:
There are neither strong rooted cooperation between design and national production, nor the support of emerging industries for entering international market, despite the fact that Russia has available resources and export/import facilities. It enforced us to begin with our own investments to pass to a system of fees for participants and sponsorships. We are the only team now that cares about promotion of Russian product design abroad and searches for the most effective ways for it.

ADDED DATE:
2014-02-14 03:25:58

TEAM MEMBERS (2) :
Anastasia Krylova (Partner) and Maria Tvardovskaya (Partner)

IMAGE CREDITS:
#1 Photographer Andrey Saakyan, 2012.
#2 Photographer Maxim Maximov, 2013.
#3 Photographer Marco Pieraccini 2013.
#4 Photographer Ilya Tkach 2013.
#5 RDP 2013.

Visit the following page to learn more: http://bit.ly/1eANUB2
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CLIENT/STUDIO/BRAND DETAILS
NAME:
RUSSIAN DESIGN PAVILION

PROFILE:
RDP is a strategic partnership of Anastasia Krylova (Creativirus Agency, Italy) and Maria Tvardovskaya (Profi2profit Agency, Russia). It includes a creative marketing program of contests, showrooms, publishing projects, international exhibitions, design education dedicated to the promotion of the emerging Russian brands and designers.

NOMINATION DETAILS

Russian Design Pavilion Program of Design Events by Anastasia Krylova & Maria Tvardovskaya is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Russian Design Pavilion Program of Design Events by Anastasia Krylova & Maria Tvardovskaya is Winner in Event and Happening Design Category, 2013 - 2014.

· Read the interview with designer Anastasia Krylova & Maria Tvardovskaya for design Russian Design Pavilion here.

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