Folded Tones Rug by Enoch Liew

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DESIGN DETAILS
DESIGN NAME:
Folded Tones

PRIMARY FUNCTION:
Rug

INSPIRATION:
Rugs are inherently flat, and the goal was to challenge this simple fact.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Three-dimensionality and the illusion of depth were achieved with just three colours. It was a conscious effort to limit the number of colours for adaptability and flexibility. The variety of tones and depth of the rug is dependent on the width and density of the stripes, rather than a large palette of colours that may jar with a particular space.

OPERATION / FLOW / INTERACTION:
From above or far away, the rug resembles a folded sheet. However, while sitting or lying on it, the illusion of the folds may not be perceptible. This lead to the use of simple repetitive lines that can be enjoyed as an abstract pattern up close, allowing for a varied experience from different distances.

PROJECT DURATION AND LOCATION:
The design process started in May 2013 and the produced rug was displayed in a showroom in August 2013.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
Designed to have colours easily customisable to suit different settings or rooms. It is manufactured by ege Carpets.

SPECIFICATIONS / TECHNICAL PROPERTIES:
3mx3.2m. Size customisable as long as the proportions remain the same.

TAGS:
Folded, Tones, Rug, 3D, Customisable

RESEARCH ABSTRACT:
Research was done on optical illusions and anamorphosis, in order to achieve the illusion of three-dimensionality with simple graphics.

CHALLENGE:
Colour gradient was avoided for ease of production, hence the design relies on solid blocks of colour to provide sufficient depth cues.

ADDED DATE:
2014-02-12 03:48:30

TEAM MEMBERS (1) :


IMAGE CREDITS:
Enoch Liew, 2013.

Visit the following page to learn more: http://enochliew.tumblr.com/post/74161920683
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Terrace Floors & Furnishings

PROFILE:
The rug was initially designed by Enoch Liew as part of the 2013 ege DIA/NAG Rug Design Competition. It is now sold in partnership with Terrace Floors & Furnishings and manufactured by Ege Carpets. Enoch Liew is a practicing Graduate Landscape Architect, with a Masters of Architecture and Landscape Architecture. He also ventures in the field of product and graphic design. Terrace Floors & Furnishings was founded in Adelaide in 2000 as a quality flooring retail store for inspired home decorators and as a specialist design centre for interior designers, architects, builders and trade. Ege is one of Europe's leading companies when it comes to the design, development and production of unique, high-quality carpets with respect for the environment.

NOMINATION DETAILS

Folded Tones Rug by Enoch Liew is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Folded Tones Rug by Enoch Liew is Winner in Furniture, Decorative Items and Homeware Design Category, 2013 - 2014.



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