Real Madrid Official Store
Official Store, Retail
After winning a Restricted International Competition, sanzpont [arquitectura] was selected for the design of the Real Madrid Official Store. The club Real Madrid, Adidas and Areas opt for a very innovative and cutting-edge design, focused on the shopping experience and the creation of impression.
The design concept of the store is based on an experience at the Santiago Bernabeu. The Creative Concept is based on representing the required effort to achieve glory. Is a concept that at the same time it honors, praises and immortalizes the club, it states that achievements have been the result of talent, effort, struggle, dedication and determination.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
EXHIBITION AND FURNITURE: Modular Vanguard Design
The store is divided into three exhibition areas: Textile Zone (Official Gear and Training), Merchandising Zone and Adidas Zone. All the furniture is modular and is designed with the concept of “Ready to Assemble Modular Design”, which is designed from the minimum piece to its intelligent assembly system. This allows maximum flexibility and versatility of distribution, a more sustainable transportation by optimizing the dimensions and logistics for international expansion.
Sustainability: Equipment Efficiency
An important factor in the concept design is energy saving and a serious commitment for sustainability, that is why 100% of the store is made with last generation LED luminaries with a maximum energy efficiency. In addition to intelligent lighting, the HVAC systems are optimized for maximum performance to minimize energy consumption. The store entrance is designed with double HVAC sealing system, besides having an automated gate that opens only when the customer enters or leaves, it has an air curtain that works intelligently.
LEDs are integrated in the images of the walls to create the effects of the public taking pictures with flash. These LEDs are synchronized with the in-store multimedia system, and activated when a goal happens in the media wall screens, all these while listening to the crowded stadium. The players reflected on the walls of the store are legends that have been indispensable for the greatness and immortality in the club.
OPERATION / FLOW / INTERACTION:
The flagship store is part of the most important shopping street of the Spanish capital, respecting all planning regulations, the urban image, and using the highest standards of sustainability.
PROJECT DURATION AND LOCATION:
The project construction was 2 months and is located at Gran Via 31, in Madrid, Spain.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The project was developed using cutting edge design tools afrom start to end based in a BIM system. “The working methodology in sanzpont is fully three-dimensional with BIM technology, we do not create drawings of a design, we create intelligent digital models of the design itself. Such models contain a digital constructive database capable of generating any type of digital information depending on the current phase of the project, in a way that to progress in the development of a project, is to advance the level of detail of the model.”
“The information generated through a BIM system is totally reliable and very rich in visual quality, since all the elements and views are connected to the same model. This system allows you to create stunning 3D visual information of a project related in 4D timeline and its implementation phases.”
SPECIFICATIONS / TECHNICAL PROPERTIES:
Execution times: Construction started: 15.04.2013 / Completion Date: 30.05.2013
Total surface involved in the work: 500 m2
Surface covered: 500 m2
Number of floors: Below ground: 1 / Above ground: 1
Volume of the work: 2,250 m3
Flagship Store, Experience the Santiago Bernabéu, Modular Vanguard Design, Real Madrid Official Store, Gran Via 31
We had to study the Real Madrid Club history, to translate it into an architectural language that represented his essence and focus.
The challenge was to create a project that represent the values and vision of the Real Madrid Football Club, linking the past with the present and future.
TEAM MEMBERS (1) :
Sergio & Victor Sanz Pont