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| DESIGN DETAILS |
DESIGN NAME:
Spria Chocolate
PRIMARY FUNCTION:
Range of chocolate tablets
INSPIRATION:
We used as inspiration the art of hand painting, all the elements on the packaging being primarily painted on paper by the designers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our mission was to create the image for a quality brand of chocolate that promotes local archaic flavor taste of homemade preserves
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in the last months of 2012 and the range was launched in April 2013.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
195 mm x 73 mm x 5 mm
TAGS:
Chocolate, watercolor, feminine, arhaic
RESEARCH ABSTRACT:
Market design research on upper-mainstream chocolate products, branding techniques and PR communication
CHALLENGE:
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ADDED DATE:
2014-01-28 02:22:15
TEAM MEMBERS (5) :
Creative director: Irinel Ionescu, Designer & Illustrator: Alin Patru, Project Manager: Ana Poiana, Prepress: Danubiu Birzu and
IMAGE CREDITS:
AMPRO DESIGN, 2013.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Food Distributione
PROFILE:
FOOD DISTRIBUTIONE SRL started to produce unfilled milk chocolate bars and chocolate tablets in 1997. At present the company produces several kinds of chocolate bars filled with various creams (rum, cappuccino, cherry, strawberry, coconut, milk, banana, raspberry), chocolate tablets (plain or filled with raisins, peanuts, an d biscuits), icing slabs and chocolate covers for baker s and confectioner s and two kinds of spread chocolate cream with hazelnut butter and with peanut butter
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