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| DESIGN DETAILS |
DESIGN NAME:
Raffinee
PRIMARY FUNCTION:
Holding box
INSPIRATION:
We wanted to create a holder completely different from any other chocolate product, that makes the Raffinée pieces easily accessible for the consumers and urges them to take one after the other.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We designed the packaging of Raffinée pieces so they can function as a gift box, with the lines of the interior dropping inward and narrowing down to form a serving cup or chalice. We put the parchment paper bag that holds the delicious dragees into this narrowing form so when folded out onto the sides of the box the desert can be easily served in an aesthetic way.
OPERATION / FLOW / INTERACTION:
By removing the cover we find a parchment paper bag holding the Raffinées, which after opening and folding to the sides of the box, shapes a chalice like serving bowl.
PROJECT DURATION AND LOCATION:
The idea to plan an exclusive packaging for the Raffinée product was in January 2013. Three member team was responsible for the execution, the project was finalized in July 2013.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
250 g Alaska GC 2 cardboard (0,372 mm thick)
Color: 4+0
Food grade ink, high gloss food grade varnish Weilburger 350249 v40
Printing procedure: curved offset
Surface treatment: One side matt film, gold embossing + 3D relief
Equipment / operations: die-cutting, breaking out, packaging
SPECIFICATIONS / TECHNICAL PROPERTIES:
Holding box: 100 mm x 100 mm x 79 mm
Cover: 104 mm x 104 mm x 48 mm
TAGS:
Elegant, functional, gift box
RESEARCH ABSTRACT:
-
CHALLENGE:
-
ADDED DATE:
2014-01-27 07:47:02
TEAM MEMBERS (4) :
Gabor Meszaros, Gyula Ebedli, Krisztian Kiszely and
IMAGE CREDITS:
G. Meszaros & Gy. Ebedli & K. Kiszely, 2013.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
chocoMe
PROFILE:
chocoMe was established with the ultimate purpose of creating the perfect bar of chocolate. Since perfection means something different for each chocolate lover, chocoMe provides the possibility of creating more than 60 million different variations of uniquely designed, customized chocolate bars.
chocoMe's primary objective is to continuously produce premium-quality chocolates, which meet the consumers’ demands in every respect as well as comply with the requirements of food hygiene.
Perfect chocolates demand the finest ingredients: this is why chocoMe uses only premium chocolate bases with 100 % cocoa butter content, provided by Callebaut, the world’s largest chocolate manufacturer company, and procures its diverse topping ingredients through carefully chosen German, Italian and French suppliers.
During their business activity they apply stringent standards and strict requirements to make sure that their food products meet both the official regulations and the customers’ demands.
When chocoMe creates chocolates in the spirit of making no compromises, they uses exclusively premium quality ingredients; furthermore, to avoid the mass-production process, they prepare and package every bar of chocolate with their own hands.
chocoMe pays special attention not only to using the best-quality ingredients, but also to producing a breath-takingly unique, highly impressive appearance during the process of placing the toppings on their chocolate bases – which by now has become the distinctive “trademark” feature of chocoMe.
chocoMe's basic idea of striving for perfection and making no compromises can be detected in all stages of the production: from the point of obtaining the ingredients through all the steps of manufacturing to the delivery of the finished product.
Being innovative is not only a pursuit, but an essential aid for chocoMe: this is how they can remain one step ahead of their business competitors, and this quality also ensures the constant improvement of their product.
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