Inspiration for this design work from design company LOGO, design work will be a two-dimensional plane LOGO converted into a three-dimensional devices, and to achieve three-dimensional display multidimensional space through Augmented Reality technology.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
C&C pavilion of Guangzhou design week 2012 is a multidimensional and synchronic space device. The windows and doors extended to four directions realize smart conversion and interaction inside and outside the display space, representing the enterprise concept of tolerance, openness and diversified development. By adopting the interactive display technology of augmented reality and the superposition of real environment and virtual environment, the enterprise design case inside the device achieves the conversion of display form from two-dimension to multi-dimension.
OPERATION / FLOW / INTERACTION:
Augmented Reality (AR) is the new technology developed on the basis of Virtual Reality and enhances user’s perception towards the real world via information provided by the computer system. It applies the virtual information to the real world, and overlies the computer-generated virtual objects, scenes or system prompt messages to the real scenes so as to augment the reality. Therefore, it can realize deeper and more comprehensive perception and understanding towards the target. At present, C&C design co.,ltd. is gradually applying this technology to display design, particularly to the fields of real estate sales, government and enterprise exhibition halls and advertisement marketing, etc. They are delighted to provide the consultation and services of the technology for enterprises and developers.
PROJECT DURATION AND LOCATION:
The project started in October 2012 in Guangzhou and finished in December 2012
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Soft film、carpet、White baked paint plate
SPECIFICATIONS / TECHNICAL PROPERTIES:
36 Square meters
Zheng Peng, C&C Design, Augmented Reality (AR)
Augmented Reality (AR) technology for the corporate image display
How to interact effectively Augmented Reality technology and with the audience
TEAM MEMBERS (2) :
Zheng Peng and Kun
C&C design co.,ltd.