Idea Door Exhibition space by Zheng Peng

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DESIGN DETAILS
DESIGN NAME:
Idea Door

PRIMARY FUNCTION:
Exhibition space

INSPIRATION:
Inspiration for this design work from design company LOGO, design work will be a two-dimensional plane LOGO converted into a three-dimensional devices, and to achieve three-dimensional display multidimensional space through Augmented Reality technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
C&C pavilion of Guangzhou design week 2012 is a multidimensional and synchronic space device. The windows and doors extended to four directions realize smart conversion and interaction inside and outside the display space, representing the enterprise concept of tolerance, openness and diversified development. By adopting the interactive display technology of augmented reality and the superposition of real environment and virtual environment, the enterprise design case inside the device achieves the conversion of display form from two-dimension to multi-dimension.

OPERATION / FLOW / INTERACTION:
Augmented Reality (AR) is the new technology developed on the basis of Virtual Reality and enhances user’s perception towards the real world via information provided by the computer system. It applies the virtual information to the real world, and overlies the computer-generated virtual objects, scenes or system prompt messages to the real scenes so as to augment the reality. Therefore, it can realize deeper and more comprehensive perception and understanding towards the target. At present, C&C design co.,ltd. is gradually applying this technology to display design, particularly to the fields of real estate sales, government and enterprise exhibition halls and advertisement marketing, etc. They are delighted to provide the consultation and services of the technology for enterprises and developers.

PROJECT DURATION AND LOCATION:
The project started in October 2012 in Guangzhou and finished in December 2012

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Soft film、carpet、White baked paint plate

SPECIFICATIONS / TECHNICAL PROPERTIES:
36 Square meters

TAGS:
Zheng Peng, C&C Design, Augmented Reality (AR)

RESEARCH ABSTRACT:
Augmented Reality (AR) technology for the corporate image display

CHALLENGE:
How to interact effectively Augmented Reality technology and with the audience

ADDED DATE:
2014-01-25 20:03:04

TEAM MEMBERS (2) :
Zheng Peng and Kun

IMAGE CREDITS:
C&C design co.,ltd.

Visit the following page to learn more: http://www.cocopro.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
C&C Design Co.,Ltd.

PROFILE:
C&C Design Co., Ltd. was established in May 2005. The core team is composed of a young and smart design group. C&C provides designs and consulting services for government organizations, real estate, and enterprises. The main businesses of C&C cover interior design and also include landscape planning, architecture design and signage system design etc. In recent years, with the rapid development of China's urbanization process, C&C devotes itself to the design of the hotels, clubs, real estate sales center and show flats, and so on.They served clients range from Guangzhou expanded to Beijing, Tianjin, Shanghai, Shenzhen and other cities, as well as Hong Kong, Macau, Singapore, Russia and other regions and countries.

NOMINATION DETAILS

Idea Door Exhibition Space by Zheng Peng is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Idea Door Exhibition Space by Zheng Peng is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.

· Read the interview with designer Zheng Peng for design Idea Door here.

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