GOLDART Jewelry & Diamonds Flagship Store by Alessandro Luciani

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DESIGN DETAILS
DESIGN NAME:
GOLDART Jewelry & Diamonds

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
We studied an innovative design solution based on the concept of matter transformation a sort of Big Bang, symbolized on the ceiling and culminating in the creation of a finished diamond the counter. Due to the luxury and particularly bright 3D environment, together with the great visibility of the products displayed, the customer feels particularly attracted by this atmosphere, in which the central focal point is represented by the diamond-shaped counter.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness of the design is represented by the original solution found to symbolize the matter transformation giving birth to the final product (the diamond). The cobweb-like element characterizing the ceiling, gradually splits into the final 8 lines decorating the floor and ideally giving birth to an octagonal diamond the central counter

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Aprile 2013 in Roma - Italy

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Matt white-lacquered wood, mirror stainless steel, clear tempered glass, visual magnetic graphics, white glossy finish resin floor

SPECIFICATIONS / TECHNICAL PROPERTIES:
60 MQ

TAGS:
Jewelry & Diamonds, Alessandro Luciani, Goldart

RESEARCH ABSTRACT:
Considering the type of merchandise sold, namely a medium range of specific products included in the Jewelry category, we studied an innovative design solution based on the concept of matter transformation (a sort of Big Bang), symbolized on the ceiling and culminating in the creation of a finished diamond (the counter).

CHALLENGE:
Creation of a 3D environment, Connection of all the stainless steel components, High visibility of a great number of products, in full respect of the store design

ADDED DATE:
2014-01-18 17:12:17

TEAM MEMBERS (3) :
Design: Alessandro Luciani, Engineer: Alessandro Pasquali and

IMAGE CREDITS:
Richard Cadan, Photography

Visit the following page to learn more: http://www.goldart.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
GoldArt

PROFILE:
GoldArt is a company of Italian jewelers rapidly expanding present in major shopping malls Italian. It produces and sells jewelry and diamonds. Their stores are located in Rome, Turin, Verona, Brescia

NOMINATION DETAILS

Goldart Jewelry & Diamonds Flagship Store by Alessandro Luciani is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Goldart Jewelry & Diamonds Flagship Store by Alessandro Luciani is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.



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