The Kameleon was created in the midst of a global adventure. I became aware of the need for clothing that met the needs of travellers. I designed the Kameleon, which can be worn in 52 ways, when coming up with the concept I added buttons to my summer dress and started flipping it upside down and just kept going and inventing new styles. We decided to produce in Madagascar and create a positive impact on people and the environment.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Kameleon an innovative adaptable garment can be worn in 52 ways. Ultimately sustainable lasting you throughout the seasons, made from 100% bamboo under ethical conditions and supporting social initiatives in Madagascar.
The Kameleon makes you a Chameleon adapting to every environment whether that be a bar, the office or a walk in the park.
OPERATION / FLOW / INTERACTION:
The Kameleon can be worn in 52 ways. You can adapt into the different styles easily, using the zebu horn buttons. A guide is enclosed with the garment, for further explanation the video guide can be viewed online.
PROJECT DURATION AND LOCATION:
The brand Kameleon Rose began in December 2012 the company is British with all manufacturing taking plan on the Island of Madagascar.
FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design
PRODUCTION / REALIZATION TECHNOLOGY:
FABRIC: Made from 100% Bamboo fabric, it is a sustainable textile, soft antibacterial and drapes like silk.
POCKET: Secret pocket, always handy!
PANEL: Elastic panel allows the kameleon to stretch, made from ethic printed cotton.
BUTTONS: are made from Zebu (cow) horn
PRODUCTION: Produced in Madagascar under ethical conditions.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The Kameleon is available in two sizes:
52 ways, foldable guide comes with each Kameleon and perfectly fits into the kameleon's secret pocket (see optional image2 and uploaded document).
Adaptable Clothing, Versatile, Clothing, Travelling, Stylish, Functional, Fashion, Design, Sustainable, Ethical,Sustainability,
Qualitative market Research, Kameleon tested by travellers
Objective, Does the Kameleon provide a solution for traveller’s clothing?
Methodology, 10 travellers wore and tested the Kameleon on their trip
Data collection, Photos and product reviews made by participants
Results, Prototype improved with feedback
Impact, Kameleon designed and improved by real travellers, resulting in a perfectly adapted product.
We are based most of the year in Madagascar. It is one go the poorest countries in the world. The biggest challenge has been import of raw materials and export of finished products due to complicated procedures. This process works most smoothly working in total partnership with the factories that are respecting local laws.
TEAM MEMBERS (3) :
Leila Rose Faddoul, Pieter Baan and Michela Ramitomboson
Main Image #1 Photographer Rijasolo 2014
Optional Image #2 Photographer Rijasolo 2014
Optional Image # 3Photographer Rijasolo 2014
Optional Image # 4 Photographer Rijasolo 2014
Optional Image # 5 Photographer Rijasolo 2014
Uploaded Document# Art Director and Designer Pieter Baan,
Illustrator Michela Ramitomboson 2014
Video Credits: Amea Madagascar 2013, Music There goes Lizzie 2013