The use of reflecting materials creates a distinctive feeling of immersion that connects the user to the brand. The perfectly distributed floor separates public areas from operating areas, reflecting through architecture the very essence of the company.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Its design was inspired in functionality to increase productivity, as well as in movement, dynamism and light in motion. All this was achieved through the use of rugs and lighting that emulate the blur effect of cars in motion.
OPERATION / FLOW / INTERACTION:
A dynamic space that invites you in. A black reception to indicate just that moment before you accelerate. An open space that resembles speed, the way you look at things and lights when you are driving fast a car.
PROJECT DURATION AND LOCATION:
DATE: February - November, 2013
LOCATION:Polanco-Lomas, Mexico City
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
We use Shaw carpet tile, real tires that became swings and lounges, a lot of glass to help make a very lighted space. Few materials to make a much more cleaner space.
SPECIFICATIONS / TECHNICAL PROPERTIES:
This project is developed on a single floor of about 2300 sqm.
llantas, tires, bridgestone mexico, swings, golf, golf balls wall, speed
Possibly the most important challenge in the design process of a new space is the ability to align space and business.
This alignment requires specific methodologies to identify the goals and objectives of an organization and generate a diagnostic of how space can be a tool in the pursuit of success.
Space has developed a unique methodology that is designed to generate this strategic alignment.
The Discovery session brings together the heads of the organization and using two diagnostic card games are determined on one hand the most important concepts related organization:
Attraction and retention
The second set of cards is called brandspAce, it focuses on determining the emotional profile of the organization.
In a world that increasingly generate experiences about a brand becomes a determining factor, define what emotions represent the organization is essential.
As a result of this phase space given a diagnosis on what document will have a series of recommendations that can be used later in the design and development of the project.
Based on what is known in the United States as "Social
Learning Theory", it is the result of a series of studies that
have demonstrated that around 50 percent of what a person
learns is learned in social environments. These studies and
all the literature resulting from them have generated the
doubt as to whether the spaces in which we have been
educated for decades really respond to the manner in which
human beings learn and whether organizations have
designed spaces that promote learning.
The majority of the challenges that we will face as a society
will generate the need to rethink many things: how we
educate ourselves, how we work and, in general, how we
live. These questions will result in the immediate need to
create more innovative, more empathetic solutions that
respond adequately to the challenges we face.
This is generating the opportunity to redesign our society, our
educational systems, our economies, our cities. For decades
we have seen how design has been limited to spaces and
objects, but that manner of designing is going to change:
everything can be designed, from services to experiences,
passing through complete processes and communities.
The concept of Evidence Based Design or EBD for its initials
in English, is a field of study emphasizing the generation of
evidence of how the design affects the users of a space.
EBD will become the methodology par excellence in the
design of spaces for health, seeking to improve the health of
patients and reduce the stress of caretakers and relatives.
Paradoxically, the delayed development of Mexico and
some Central American countries offers us the opportunity to
apply new strategies in the design of spaces for health that
at another time would not have been available, such as the
case of EBD.
In 2014 we will see that these countries will begin to apply a
design based on evidence to create a new generation of
spaces for health in which the architecture will be a
According to Steven Johnson all the intellectual revolutions
in the history of humanity have been linked to physical
environments that were able to interconnect people in
environments that made it possible to construct ideas
around one another’s thoughts. And thus a transcendental
question arises this year: if our brain and the natural
generation of ideas function like that.
TEAM MEMBERS (17) :
ARCHITECTURAL DESIGN: , SPACE, Juan Carlos Baumgartner, Jimena Fernández Navarra, Sinuhé Vera Montes de Oca, , COLLABORATORS:, Lorenzo Pierini, , LIGHTING DESIGN:, LUA, , , CONSTRUCTOR:, GA&A, FURNITURE: Teknion and PHOTOGRAPHY: Paul Czitrom