GOOGLE Corporate Offices by Juan Carlos Baumgartner

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DESIGN DETAILS
DESIGN NAME:
GOOGLE

PRIMARY FUNCTION:
Corporate Offices

INSPIRATION:
Google works totally different as the majority of companies, and because this is a young company with most employees being gen-Xers we decided to give a fun yet functional ambiance, or as they call it “frugal space”.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As one of the leading web browser companies, google needed to grow in the building they were. The design concept is really simple…the city of Mexico. When you enter the reception you find this really white space, with a bright colored logo, that lets you in into two different spaces. One, the techtalk, a big auditorium for multiple uses. Here the focus of design is the Mexico city google map carpet, which captures you eye the moment you step in. The other door let you into Mexico city. First you see Chapultepec, an informal meeting space with swings, a lake and a very big tree.Then you see that thecarpet is actually a street that takes you everywhere. You can take an actual refurbished cab and have a phone conversation, or you can take the subway, that holds all the technical rooms in the office. You can continue your journey either south, and find workstations and Xochimilco, where you can have a videoconference inside a Trajinera, whichis a traditional Mexican boat; oryou can go north, and enter Teatro Blanquita, a big meeting space where Google Hangouts happen. Food and catering is really important for the company to give to their employees, so you can find a deli in the middle of the space where you can either eat or meet. There are also several amenities such as gym, showers and massage areas to keep the employees happy. Color and lighting design worked together to really enhanced the look, the productivity and the result. Designed to have little impact in the environment, this offices follow really estrict green guidelines such as low VOC´s materials, green carpeting, certified wood, and recycle bins. This offices got LEED Gold Certified. Google works totally different as the majority of companies, and because this is a young company with most employees being gen-Xers we decided to give a fun yet functional ambiance, or as they call it “frugal space”.

OPERATION / FLOW / INTERACTION:
The space is like entering mexico city, you find a park in the middle where you can have informal meetings, or just play in the swings and the pond. Then you find the café just beside the public transportation examples: the metro and a taxi cab that you can use to have videoconferences or phonecalls. You go south to find the open space of the city, where the people work. And a Xochimilco style Trajinera that is actually a formal meeting room. To the other side you find a huge meeting space with a google map as the carpet .And finally You can enter Teatro Blanquita, the space where google hangouts take place. Please enjoy and live Mexico City.

PROJECT DURATION AND LOCATION:
3 months of design, 3 moths of construction.

PRODUCTION / REALIZATION TECHNOLOGY:
Interface and EGE carpet, certified wood, resin liquid elements, artificial grass, USG ceiling and walls. The VW is rescued from a dump cars.

SPECIFICATIONS / TECHNICAL PROPERTIES:
600 sqm.

TAGS:
workplace, city, playground, dynamic, google offices, park, pond, metro, trajinera, fun, frugal, xochimilco, google maps

RESEARCH ABSTRACT:
Possibly the most important challenge in the design process of a new space is the ability to align space and business. This alignment requires specific methodologies to identify the goals and objectives of an organization and generate a diagnostic of how space can be a tool in the pursuit of success. Space has developed a unique methodology that is designed to generate this strategic alignment. The Discovery session brings together the heads of the organization and using two diagnostic card games are determined on one hand the most important concepts related organization: Economic Value Attraction and retention Organizational Culture Corporate Identity The second set of cards is called brandspAce, it focuses on determining the emotional profile of the organization. In a world that increasingly generate experiences about a brand becomes a determining factor, define what emotions represent the organization is essential. As a result of this phase space given a diagnosis on what document will have a series of recommendations that can be used later in the design and development of the project.

CHALLENGE:
The most challenging part of designing this office was to gain the Leed Gold certification, and follow the very restrictive green requirements that Google have. They follow their own guidelines which are great for the environment, but kid of difficult to achieve here in Mexico. The result was fantastic though!

ADDED DATE:
2014-01-08 10:53:57

TEAM MEMBERS (12) :
DESIGN:, SPACE, Juan Carlos Baumgartner, Jimena Fernández Navarra, , STAFF:, Ramiro Pulido, Ricardo Hernandez, , LIGHTING: Kai Diederichsen, GENERAL CONTRACTOR: ATXK and

IMAGE CREDITS:
Eric Velazquez Torres

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CLIENT/STUDIO/BRAND DETAILS
NAME:
GOOGLE

PROFILE:
Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful". It offers online productivity software including email (Gmail), an office suite (Google Drive), and social networking (Google+). Desktop products include applications for web browsing, organizing and editing photos, and instant messaging. Since the beginning, they’ve focused on providing the best user experience possible. The world is increasingly mobile: people want access to information wherever they are, whenever they need it. They’re pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone. Their founders built Google around the idea that work should be challenging, and the challenge should be fun. They believe that great, creative things are more likely to happen with the right company culture–and that doesn’t just mean lava lamps and rubber balls. There is an emphasis on team achievements and pride in individual accomplishments that contribute to their overall success. They put great stock in our employees–energetic, passionate people from diverse backgrounds with creative approaches to work, play and live. Their atmosphere may be casual, but as new ideas emerge in a café line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed–and they may be the launch pad for a new project destined for worldwide use.

NOMINATION DETAILS

Google Corporate Offices by Juan Carlos Baumgartner is a Nominee in Sustainable Products, Projects and Green Design Category.

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AWARD DETAILS

Google Corporate Offices by Juan Carlos Baumgartner is Winner in Sustainable Products, Projects and Green Design Category, 2013 - 2014.



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