Electro-Voice ZLX Loudspeaker by TEAMS Design

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DESIGN DETAILS
DESIGN NAME:
Electro-Voice ZLX

PRIMARY FUNCTION:
Loudspeaker

INSPIRATION:
Founded in 1927, Electro-Voice has established a long-running reputation for being at the forefront of professional audio equipment. The design of their products, however, was not reinforcing that story and they were in need of a visual brand language that would effectively communicate the premium sound engineering and ease of use of their line.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design team upgraded the previous incarnation of the speakers with design details to better convey the high-end audio engineering housed within. The sticker logo was replaced with a solid metal badge. To convey the brand's strength, the silhouette was reimagined with a dynamic angularity; the durable enclosure is marked by a brick-like pattern. User experience was also enhanced. Since musicians, DJs, and performers regularly transport and mount their speakers, 3 over-molded handles offer multiple grip positions.

OPERATION / FLOW / INTERACTION:
Working closely with the EV engineering team, we developed an optimal interface display and graphic layout to give the user precise control over their sound. Mapping out user actions and considering the most often used functions and settings, we created a user experience that communicates itself intuitively though a simple and logical layout.

PROJECT DURATION AND LOCATION:
Chicago

FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design

PRODUCTION / REALIZATION TECHNOLOGY:
18 gauge stainless steel grill with black powder coating, polypropylene enclosure

SPECIFICATIONS / TECHNICAL PROPERTIES:
356 mm x 356 mm x 610 mm, 15.6 kg, 305 mm woofer, 50 Hz - 20 kHz frequency range, 1000 W

TAGS:
audio, professional audio equipment, amp, amplifier, speaker, loudspeaker

RESEARCH ABSTRACT:
The design team interviewed pro audio users and store owners in the US and Europe to discover likes and dislikes in the category. The consensus was clear: the best speakers offered precise control over sound without breaking the bank or breaking the user’s back. Amid those practical concerns, there was also an emotional factor: users wanted a speaker that resonated with them visually – a speaker with style as high-quality as their sound that would represent them well as professionals.

CHALLENGE:
Guiding the design process were three main factors: professional audio engineering, emotionally engaging style, and user friendliness. A successful end product needed to ensure a balance between those factors. Users would be drawn in by the compelling form, hooked by the sound quality, and become brand loyalists though the well considered features.

ADDED DATE:
2014-01-06 13:22:06

TEAM MEMBERS (1) :
TEAMS Design

IMAGE CREDITS:
TEAMS Design, 2013.

Visit the following page to learn more: http://www.teamsdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
TEAMS Design

PROFILE:
TEAMS Design is a multinational industrial design firm that specializes in the comprehensive design of entire product lines and the revitalization of brands. Founded in 1956, TEAMS is among the oldest industrial design consultancies in the world. We've had the great luck to work on incredible projects that have earned over 1000 design awards over the years, and – more importantly – our brand-wide focus has helped our clients see substantial market success. With offices in the US, Germany, China, and Serbia, we like to think of ourselves as internationally local.

NOMINATION DETAILS

Electro-Voice Zlx Loudspeaker by Teams Design is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Electro-Voice Zlx Loudspeaker by Teams Design is Winner in Digital and Electronic Devices Design Category, 2013 - 2014.



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