All Love In Town Sales&Exhibition Center
Exhibition and Negotiation
The huge space,seems like a share of waves swept into it and roll up uncountable layers of wave spray under multi-pounding.Illusionary bubbles are similar to the twitterings of Mermaid Princess,leading us to the unknown underwater world.
For this salescenter,function of exhibition is of first importance.Furthermore,the flow of people weighs the most important point in all.The whole processing of sales including reception,exhibition(audio,model),negotiation,contract and payment,which are all fixed up reasonably and orderly by designer.
Continuously,according to the well-arranged flow of people,we separated this space into four main parts:reception hall,exhibition area,negotiation area and office.Path from gate to the reception area facing a bulky LOGO wall consisted of 10,800 stainless steel balls and 25,000 chrome-plated balls.As the main wall of oval reception hall,which highs two floors,leaves guests with powerful impact of vision.
In Accordance With Command
In the reception area,designer configured two sidewalks of flow of left and right as over-area connected to two zones.The path leading to the negotiation area along the flow on the right side was ready for the guests to come one more time.Path on the left got ready for the first-time consulting guests for visit and exhibition.At first,guests enter into a glass path left floating and acrossing above the pool.The water curtain falls stand respectively on the two sides generate a feeling that guests seem shuttling in an underwater channel freely.
Vast and Borderless
Visitors for the first time after acrossing the underwater channel would reach the relaxation area and then refer to property consultation by tablets placed on the showcase.Visitors come to the entrence of audio display at next.Walls standing on the two sides were consisted of thousands of ping-pong balls.Warm yellow lighting reflected from the internal lights comforts the coming visitors.The audio display area settled into an arc-shaped semicircle was outfitted by 180-degree 3D arc-shaped screen. A model exhibition area beside it,a larger semicircle-shaped space accompanied by a large-scale jellyfish-like fiber pendant,its wall and ceiling were composed of apparent glass lights.People seem walk underwater world by the created visual sensory accurately.
Step into the negotiation area consisted of 140 hundred apparent light bulbs,vision is instantly enlightened and momentum shocks people.Designer planned the complete space by using the same element-enormous crystallized glass lights integrated into the walls and ceilings of the whole space.It looks like a group of fish breathing beneath the water and twinkling bubbles floats on the surface.It also seems like stars lightening the whole universe.
Entering into the negotiation area,guests could communicate with specialists sitting on sponge-shaped café decks accompanied by bright music.At bottom of the hall,there is a water bar provides drink and pastry for guests.The dividing line between the contract area and the negotiation area is very clear in order to keep the security of payment.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For real estate developers,the outstanding function of salescenter is that whether they can benefit from their investment on it as the first namecard between developer and customer.In that case,we figured out a way that breaks usual thinking that we always use wood finish,wallpaper,stone,metal,painting,etc as our decoration materials.We did it,numerous stainless steel balls and Ping-pong balls made this fabulous space finally through creative design.
OPERATION / FLOW / INTERACTION:
In the beginning,the client put a hard control on the budget.Otherwise,the most important is that actually an all-new and novel creativity should be made to surprise and shock people coming to the exhibition & sales center.So,the designer conducted the distinct design from these two principles and inspired by the oceanic environment.Uniqueness makes difference from others,so the client definitely benefited from this remarkable innovation:sold out in less than three months.
PROJECT DURATION AND LOCATION:
Project Duration:3 months
Location:The Crossing between Xixiang Avenue and Xinhu Road,Baoan District,Shenzhen,P.R.China.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Materials include:light bulbs,stainless steel balls,chrome balls,Ping-pong,stainless steel plates,slabs,finishings and gray glasses.Zillions of light bulbs planted on premade boards in advance and then hung on the ceiling and upper walls with strengthening structure.
SPECIFICATIONS / TECHNICAL PROPERTIES:
It's a place close to sea where people lived on fishing in the past.Moreover,people there adore and admire sea so much.This significantly inspired the designer.
The hardest part of this design was that how you persuaded the customer to implement this program,Because there hadn't been a designer to project this like this ever.Even the client was so hostile to the project before open in a week that they threatened to terminate.
TEAM MEMBERS (1) :
Fang Zhang,Ying Li.
Images #1-5:Photographer Benjamin Chew(Taiwan,China),Variations,2013.