The Rain Dress Urban Cycling Rainwear by Brown

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DESIGN DETAILS
DESIGN NAME:
The Rain Dress

PRIMARY FUNCTION:
Urban Cycling Rainwear

INSPIRATION:
I work and live in Amsterdam, a city of rain, bikes and fashion. I am a designer at a high end women’s fashion label. On a rainy day, while I was working on a dress that forms around the body, it got to me. I realized the dress I was working on had the potential to be rain wear. Although this item was purely designed as a fashion piece, it covers the body and legs and the open form lends itself to riding a bike. It seemed to make sense to turn this into a rain cape for cycling.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Besides keeping your clothes dry, the Rain Dress is perfect for urban fashion lovers. Wearing the Rain Dress, with it’s unique silhouette, you can walk out in the rain with confidence. Or take your bike, as it is the first raincoat ever to be especially engineered for bike riding. This user-friendly lightweight coat dries quickly after use and fits into its own pouch. It is 100% waterproof, wind proof and made out of a breathable fabric. We sincerely believe it will encourage woman to always take the bike, healthy for the user but also for the planet.

OPERATION / FLOW / INTERACTION:
The Rain Dress leads to urban mobility in the rain.

PROJECT DURATION AND LOCATION:
Amsterdam, The Netherlands

PRODUCTION / REALIZATION TECHNOLOGY:
The Rain Dress is made of breathable, waterproof material and all the seams are thermal bonded to give maximum functionality.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The Rain Dress packs into it's own pocket with dimensions 30cmx13cmx9cm.

TAGS:
Rain Protection, Urban Cycling, Style Shaper, Enjoyable Dry Rain Experience

RESEARCH ABSTRACT:
-

CHALLENGE:
The biggest challenge is to marry the two important factors of functionality and style/fashion, which is achieved in this design, the Rain Dress.

ADDED DATE:
2013-11-29 07:11:31

TEAM MEMBERS (1) :
Melanie Brown

IMAGE CREDITS:
Main image : Taco Smit Photography
Image # : 1 Taco Smit Photography
Image # : 2 Taco Smit Photography
Image # : 3 Taco Smit Photography
Image # : 4 Taco Smit Photography

Visit the following page to learn more: http://www.brownclothes.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
by BROWN

PROFILE:
by BROWN is a high fashion label that stands for innovative, edgy elegance. Strong constructed details make up the basic design, creating archetypical garments with playful, conceptual elements. Lines, shapes and details are intrinsic to the design. BROWN designs for the woman who is aware of herself and her surroundings. It is all about personal and conscious expression. The British designer Melanie Brown is the driving force behind the brand.

NOMINATION DETAILS

The Rain Dress Urban Cycling Rainwear by Brown is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

The Rain Dress Urban Cycling Rainwear by Brown is Winner in Fashion, Apparel and Garment Design Category, 2013 - 2014.



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