Wishbhone Product-Packaging Integration by PACKLAB

Home > Winners > #31320


DESIGN DETAILS
DESIGN NAME:
Wishbhone

PRIMARY FUNCTION:
Product-Packaging Integration

INSPIRATION:
We believe that this kind of joined-up product / packaging thinking (pack and product integration) should always be integral to all projects. Product development should always bring packaging to the forefront and not considered as a bolt-on after thought. The packaging has received rave reviews from buyers / distributors around the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Innovation: The intelligent one-piece structure folds in on itself and the diecut hole provides an inner slot mechanism that holds the product in place. The one-piece structure continues to fold in on itself and eventually locks to create a pack that resembles a display case. The result enables the product appear as though it is floating effortlessly, suspended in some science or museum exhibition. Fit for purpose: The packaging has been designed to work effortlessly and make sure the product is given a hero status. Thus the packaging seriously adds value to an else inexpensive and small product. A considerable amount of prototyping and development went into keeping the packaging simple, yet functional and fit for competitive retail environments and for internet distribution. The unique hidden euro hook provides an additional optional retail function, however this can be hidden to allow the product to stand on its legs in a premium retail environment and look less like a commodity. Environmental: With no mixed materials, moulding, forming or additional print material the packaging shows the rest of the electrical goods and accessory market how a product can be protected and promoted being exceptionality functional and seriously reduce materials. With a single sheet of 0.25mm APET film the product competes well with competitors, integrates well with the product giving it hero status and adds value. This has been achieved by fully understanding the retail environment, the exploration / exploitation of the material’s qualities and understanding the client’s needs. Display / Design: The design of the packaging was always about the elevation of the product as hero. Minimal graphic design was needed only to communicate the product’s functionality as the product itself is visually strong itself. The brief was all about reductionism and being honest, giving these two ideas a clear presence and visual impact.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
0.25mm APET plastic film

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
PACKLAB, Packaging Design, Brand Design, Product, Electrical Accessory

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-11-05 05:23:16

TEAM MEMBERS (1) :
PACKLAB team

IMAGE CREDITS:
Juho Viironen

Visit the following page to learn more: http://www.packdesign.com
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
PACKLAB

PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.

NOMINATION DETAILS

Wishbhone Product-Packaging Integration by Packlab is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by PACKLAB when results are announced.
AWARD DETAILS

Wishbhone Product-Packaging Integration by Packlab is Winner in Packaging Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with PACKLAB.

· Click here to register inorder to view the profile and other works by PACKLAB.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |