|
|
Bragazzis Olive Oil and Vinegar Typographic Excellence by PACKLAB |
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Bragazzis Olive Oil and Vinegar
PRIMARY FUNCTION:
Typographic Excellence
INSPIRATION:
The owner himself was a big inspiration half British and half Italian Matteo Bragazzi is full of life and passion for the food he sells. A big and bold is apart of their character and the brand, yet we felt it needed to reflect the rich history and respect it has earned over three generations. Something classical and respectful, yet some thing big bold and modern too.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking an identity. In light of the retailerʼs ambitions to expand its market presence to the south of the UK, PACKLAB was asked to design a visual identity that could compete with other premium fine food retailers on-line. We incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.
OPERATION / FLOW / INTERACTION:
-
PROJECT DURATION AND LOCATION:
-
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
-
SPECIFICATIONS / TECHNICAL PROPERTIES:
-
TAGS:
Brand Identity, Packaging Design, Olive Oil and Vinegar
RESEARCH ABSTRACT:
-
CHALLENGE:
-
ADDED DATE:
2013-11-04 05:24:51
TEAM MEMBERS (1) :
PACKLAB team
IMAGE CREDITS:
Juho Viironen
|
| Visit the following page to learn more: https://www.packdesign.com |
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
PACKLAB
PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.
|
|
|
|
Did you like Packlab's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
Did you like Bragazzis Olive Oil and Vinegar Typographic Excellence? Help us create a global awareness for good packaging design worldwide. Show your support for Packlab, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2026.
Visit this page on April 15, 2026 to see the worlds' leading designs, ideas, trends and concepts in 2026.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2025-2026 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
