Bragazzis Olive Oil and Vinegar Typographic Excellence by PACKLAB

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DESIGN DETAILS
DESIGN NAME:
Bragazzis Olive Oil and Vinegar

PRIMARY FUNCTION:
Typographic Excellence

INSPIRATION:
The owner himself was a big inspiration half British and half Italian Matteo Bragazzi is full of life and passion for the food he sells. A big and bold is apart of their character and the brand, yet we felt it needed to reflect the rich history and respect it has earned over three generations. Something classical and respectful, yet some thing big bold and modern too.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking an identity. In light of the retailerʼs ambitions to expand its market presence to the south of the UK, PACKLAB was asked to design a visual identity that could compete with other premium fine food retailers on-line. We incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Brand Identity, Packaging Design, Olive Oil and Vinegar

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-11-04 05:24:51

TEAM MEMBERS (1) :
PACKLAB team

IMAGE CREDITS:
Juho Viironen

Visit the following page to learn more: http://www.packdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PACKLAB

PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.

NOMINATION DETAILS

Bragazzis Olive Oil and Vinegar Typographic Excellence by Packlab is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bragazzis Olive Oil and Vinegar Typographic Excellence by Packlab is Winner in Packaging Design Category, 2013 - 2014.



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