Peltolan Blue Cheese Innovative brand and packaging design by PACKLAB

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DESIGN DETAILS
DESIGN NAME:
Peltolan Blue Cheese

PRIMARY FUNCTION:
Innovative brand and packaging design

INSPIRATION:
Slice of nature, slice of wood and a slice of cheese - the key inspiration was the Finnish nature and obvious cultural traits of forests, chopping wood and sauna.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Scope: Design Strategy, Brand Identity, Packaging 2D / 3D, Structural Innovation, Prototyping And Modelling, Production Management, Artwork & Print Production Solution: Previously shrink wrapped and labeled with a barcode sticker, Peltolan was a product with no brand identity in need of some help. That was nothing short of an opportunity for us to create something extraordinary from scratch. While this blue cheese had plenty of value within its quality, the new packaging and brand design built an identity for the product and positioned it as Premium Finnish Blue Cheese. The ''Slice of Finnish Nature'' was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach which offers impressive merchandising opportunities, instantly differentiating the brand. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered add to the story that consumers embrace by inviting this product to their homes. The holistic joined-up approach to product development has produced an unique premium tactile packaging experience.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
Stora Enso CKB 480g/m2 Carton Cover and APET Plastic Tray

TAGS:
Brand Identity, Packaging Design, Package Design, Packaging Innovation, Cheese Packaging

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-10-30 07:02:25

TEAM MEMBERS (1) :
PACKLAB team

IMAGE CREDITS:
Juho Viironen

Visit the following page to learn more: http://www.packdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PACKLAB

PROFILE:
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.

NOMINATION DETAILS

Peltolan Blue Cheese Innovative Brand and Packaging Design by Packlab is a Nominee in Packaging Design Category.

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AWARD DETAILS

Peltolan Blue Cheese Innovative Brand and Packaging Design by Packlab is Winner in Packaging Design Category, 2013 - 2014.



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