WAH MARATHI Restaurant And Bar by Ar.Ketan Jawdekar (Studio K-7)

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DESIGN DETAILS
DESIGN NAME:
WAH MARATHI

PRIMARY FUNCTION:
Restaurant And Bar

INSPIRATION:
The eating-out culture has gained tremendous momentum over the years. People have become very adventurous in their food choices and experiment with different cuisine styles from across the world. While this in itself is not at all a bad thing, what too much of extraneous influences do is that they overshadow local identity. The decor of this restaurant was inspired by this thought. A contemporary styling manages to interest patrons more; and is necessary to draw them to the F&B outlet over and over again. As a result, rural materials and objects are seen woven into the contemporary fabric.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In a restaurant the sensory perceptions of the space dominates the level of appeal. With simplicity as the primary guiding factor, an earthy look was chosen and splashes of bold colors were introduced through various elements such as traditional local artifacts, displays and merchandise. A cleverly designed lighting pattern enhances the divine experience generated through organic components like wood and stones. The overall experience though quite emotive, showcases Indian regional culture and philosophy ingeniously, without compromising on the functional and visual factors.

OPERATION / FLOW / INTERACTION:
Programmatically the restaurant is divided into two sections. The lower section at the entry hall has couple seating separated by low height exposed brick masonry of interesting bonds. The upper section is raised by a step; with seating designed to cater to larger groups. Ceiling is painted black to give the effect of having dinner under the twinkling stars in an open courtyard of a rural house. The restaurant is a fusion of traditional elements with a contemporary design as a base. It gives an international look and encourages even the expats in the city to experience the regional cuisine.

PROJECT DURATION AND LOCATION:
The project started in May 2013 and Finished in September 2013. Location: Seasons Mall, Magarpatta, Pune, Maharashtra, India.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Emphasis was given on the use of Local materials and the traditional construction techniques. Exposed brick work with wire cut bricks and creative use of bonds of construction highlights central portion of the restaurant. Vertical elements of walls are cladded with wastage and recycled wooden stripes and the raw wooden logs symbolizing ancient stone masonry structure in rural India. Flooring again is leather finished black local stone (Kudappah) used in construction of Old Dravidian Architecture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area of the restaurant including kitchen is 255 Square Meters. with the height of 4.8 M.

TAGS:
Regional Cuisine Restaurant, Indian Restaurant, Boutique Restaurant, Contemporary Indian Restaurant, Maharashtrian Restaurant

RESEARCH ABSTRACT:
Very often, Indian Regional Cuisine restaurants use Indian motifs and design elements in the decor. Here the attempt is to take out only essential extracts from Maharashtrian regional culture and infuse the otherwise contemporary styling with a touch of rural Maharashtra. The fusion of earthy and contemporary extends a very different experience for the patrons.

CHALLENGE:
Restaurant decor is a highly challenging area of design. The aesthetics chosen need to appeal to the patrons and stay fresh and interesting over time. As designers, we try to add value by sharing the benefits of our experience and expertise with the client. The decor was based on the concept of creating a sense of nostalgia in the local patrons’ minds subtly; without letting the cultural overtones overpower the space. Hence the base for the styling was chosen to be contemporary; with certain elements lending the nostalgic touches, to create an overall delightful dining experience.

ADDED DATE:
2013-10-11 05:26:00

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image#1: Photographer Sameer Chawda, Wah Marathi, Pune, India by Studio K-7
Image#2: Photographer Sameer Chawda, Wah Marathi, Pune, India by Studio K-7
Image#3: Photographer Sameer Chawda, Wah Marathi, Pune, India by Studio K-7
Image#4: Photographer Sameer Chawda, Wah Marathi, Pune, India by Studio K-7
Image#5: Photographer Sameer Chawda, Wah Marathi, Pune, India by Studio K-7

Visit the following page to learn more: http://www.wahmarathi.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Magarpatta Clubs and Resorts Pvt. Ltd.

PROFILE:
Since year 2003, Mr. Yogesh Magar, Director, Magarpatta Clubs & Resorts Pvt. Ltd. (MCARPL), a highly qualified and experienced Hospitality Professional with a Focus and Vision, is guiding 20 Core members and their various Teams of approximate 450 players to drive various hospitality verticals and their departments effectively round the clock! Progressively, company has established their various Brands in Pune and yet expanding its operations and exploring various more verticals in and out of Pune. MCARPL caters to various tailor made Brands to fulfil requirements of clients. A complete value for money, being fully integrated has been at the cutting edge of the industry for the past 10 years with a flexible approach to meet your customize requirements. We work as “hand in glove” with client's business and ensure cost & quality deliverables with consistency. The company believes in ‘not just customer satisfaction’, but value addition in every possible manner. Years of Experience, backed by Love for Food & State of the art infrastructure & technology has helped to deliver a standardized quality menu which is sold at all MCARPL Umbrella Brands. Our esteemed corporate clients for years are Amdocs, Accenture, Suzlon Energy, ZS Associates, Capgemini, Dresser Rand & GE, as well we have been a part of services providers to various events like NH7 Weekender & Roadies. MCARPL is now exploring opportunities to serve best of our services to other parts of India and even abroad through our Specialty restaurant brand ‘Wah! Marathi’. MCARPL Cocoon Hotel, Magarpatta City, Pune- 411013, INDIA Tel: +91 20 6624 4444, Fax: +91 20 6624 4343, Email: sales@magarhospitality.com Website: www.magarhospitality.com | www.cocoonpune.com | www.wahmarathi.com

NOMINATION DETAILS

Wah Marathi Restaurant and Bar by Ar.ketan Jawdekar (studio K-7) is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Wah Marathi Restaurant and Bar by Ar.ketan Jawdekar (studio K-7) is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.

· Read the interview with designer Ar.Ketan Jawdekar (Studio K-7) for design WAH MARATHI here.

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