Noritake E-Cormmerce Website by Jade Choi

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DESIGN DETAILS
DESIGN NAME:
Noritake

PRIMARY FUNCTION:
E-Cormmerce Website

INSPIRATION:
Growing up in South Korea, I was raised in an Oriental Culture which was, by nature, simple and elegant. This e-commerce website featured fine china and oriental dinnerware. This reminded me of the elegant and simple culture in which I was raised. I designed this website with a goal in mind: to focus on the simplistic and beautifully spacious feel of oriental culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Made a year ago, this was a flagship flat design project when flat design was not trending. This design features tile-formatting for products & the whole site's grid system. I also created the unique branding in the footer with subtle, yet detailed typography. This website concept was to create a simple, elegant design that made sense using appropriate whitespace and flat design elements.

OPERATION / FLOW / INTERACTION:
While hovering your cursor over the product listings, you'd notice that it would zoom in and show you a better view of the product. On the home page, you may also notice a custom slider, showing various products on the website. In the gallery, if you hover over the "view" icons (Plus signs inside of circles), you'd reveal a viewing of that specific product. I.E. there'd be an image beautifully showing several products at once. If you liked a specific product in the image you could hover over it and add it to your cart.

PROJECT DURATION AND LOCATION:
I started designing the UI in the beginning of August, 2012. This project only took me about two months, and was finalized in October, 2012.

PRODUCTION / REALIZATION TECHNOLOGY:
For the majority of this design, I utilized Photoshop's internal grid system to set up the over all UI feel. I then used adobe Illustrator to help create the uniquely styled footer for the website's branding purposes. I decided to not style the websites as most other designers were doing because I felt that a skeuomorphic feel would not be an appropriate approach to the simple and elegant feel I was aiming for. I decided to go with a flat interface which would be easy to use and correctly solve the design challenges I was facing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width of content: 960px; Using a 12 column internal grid system

TAGS:
flat design, elegance, simplistic, oriental, minimal, clean, modern

RESEARCH ABSTRACT:
-

CHALLENGE:
The main obstacle was to create an informative, creative and yet simplistic design to replicate the elegance shown in oriental culture. I decided to go "against the grain" and take a simple, modern, and flat design approach to tackle this problem.

ADDED DATE:
2013-09-30 09:20:37

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jade Choi, 2013.

Visit the following page to learn more: http://www.behance.net/howeveriam
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Noritake

PROFILE:
Since 1904, Noritake has been bringing beauty and quality to dining tables around the world. Superior artistry and craftsmanship, attention to detail and uncompromising commitment to quality have made Noritake an international trademark during this past century. The Noritake of today grew out of a trading company that was originally established by the Morimura Brothers in New York in 1876. This trading company imported chinaware, curios, paper lanterns and other gift items. In 1904, the forerunner of the Noritake Company was established in the village of Noritake, a small suburb near Nagoya, Japan. The goal of this first factory was to create western style dinnerware for export. It took until 1914, however, to create the first porcelain dinnerware plate that was suitable for export. The earliest dinnerware plates were mostly hand-painted, often with liberal applications of gold. By the early 1920's, Noritake introduced assembly line techniques which allowed for mass production of high quality, yet affordable dinnerware. In the ensuing decades, Noritake continued to perfect its production capabilities and expand to markets world-wide. Today, Noritake is an acknowledged leader in tableware manufacturing and marketing with subsidiaries, factories and affiliates around the world. Our products are sold to customers in over 100 countries and are used in hotels, restaurants and airlines throughout the world. Join us in continuing the Noritake tradition...distinctive designs, innovative technology and superior product quality.

NOMINATION DETAILS

Noritake E-Cormmerce Website by Jade Choi is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Noritake E-Cormmerce Website by Jade Choi is Winner in Website and Web Design Category, 2013 - 2014.

· Read the interview with designer Jade Choi for design Noritake here.

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