Growing up in South Korea, I was raised in an Oriental Culture which was, by nature, simple and elegant. This e-commerce website featured fine china and oriental dinnerware. This reminded me of the elegant and simple culture in which I was raised. I designed this website with a goal in mind: to focus on the simplistic and beautifully spacious feel of oriental culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Made a year ago, this was a flagship flat design project when flat design was not trending. This design features tile-formatting for products & the whole site's grid system. I also created the unique branding in the footer with subtle, yet detailed typography. This website concept was to create a simple, elegant design that made sense using appropriate whitespace and flat design elements.
OPERATION / FLOW / INTERACTION:
While hovering your cursor over the product listings, you'd notice that it would zoom in and show you a better view of the product. On the home page, you may also notice a custom slider, showing various products on the website. In the gallery, if you hover over the "view" icons (Plus signs inside of circles), you'd reveal a viewing of that specific product. I.E. there'd be an image beautifully showing several products at once. If you liked a specific product in the image you could hover over it and add it to your cart.
PROJECT DURATION AND LOCATION:
I started designing the UI in the beginning of August, 2012. This project only took me about two months, and was finalized in October, 2012.
PRODUCTION / REALIZATION TECHNOLOGY:
For the majority of this design, I utilized Photoshop's internal grid system to set up the over all UI feel. I then used adobe Illustrator to help create the uniquely styled footer for the website's branding purposes. I decided to not style the websites as most other designers were doing because I felt that a skeuomorphic feel would not be an appropriate approach to the simple and elegant feel I was aiming for. I decided to go with a flat interface which would be easy to use and correctly solve the design challenges I was facing.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width of content: 960px; Using a 12 column internal grid system
flat design, elegance, simplistic, oriental, minimal, clean, modern
The main obstacle was to create an informative, creative and yet simplistic design to replicate the elegance shown in oriental culture. I decided to go "against the grain" and take a simple, modern, and flat design approach to tackle this problem.
TEAM MEMBERS (1) :
Jade Choi, 2013.