COLOURLAND PAINTS - LIVE UP IN COLOURS Brand New Packaging Design For Paints by JEFFERY YAP

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DESIGN DETAILS
DESIGN NAME:
COLOURLAND PAINTS - LIVE UP IN COLOURS

PRIMARY FUNCTION:
Brand New Packaging Design For Paints

INSPIRATION:
Colourland Paints has not been living the brand expectation as supposingly " Live up in colours " as their core brand identity, my job is to revive its brand personality and style which will immediately give them a total brand new look and be able to compete with other renowned brands. Making the packaging "live up in colours " like never before was the inspiration i purely focused on.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Colourland paints is the No. 1 Malaysia Paint Making Company, but in order to be able to compete with international renowned brand such as Nippon Paints, Dulux and Jotun Paints, a 360 degree total make over for their packaging has to be revive and stands out from the shelves in major hypermarkets and hardware stores, and my task is to induce the spirits of " live up in colours" which is originally came from their brand's personality.

OPERATION / FLOW / INTERACTION:
The Design started in July 2013, and basically we are looking at making a difference by challenging the norms of what most paint packaging would look, and set a simplicity direction but also fit and focus on the brand's personality, colourland paints is looking to have a breakthrough to be the nation's No. 1 paints selling brand into become the top 3 paint seller in South East Asia, we took 2 months to have a multiple designs from our root idea and fine tune it into these final designs according to product categories but with a franchise-setting design appearance.

PROJECT DURATION AND LOCATION:
it took 2 months to present to the Colourland board of directors and revised it into these final designs.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PVC Coated Barrels, 4 Colours printed gloss lamination stickers

SPECIFICATIONS / TECHNICAL PROPERTIES:
5 litres - 18cm (diameter) width x 23cm height.

TAGS:
Paint Packaging, Colourful, New Generation, Graphic Design, Packaging Design

RESEARCH ABSTRACT:
The Research has not been just paint packaging but we are also looking at how pharmaceutical, beverages, liquor and food products packaging trends are looking now in the market and worldwide influences. So this design is a breakthrough visual impact to the market especially in South East Asia.

CHALLENGE:
I have compared the others design from Nippon Paints, WTP paints, Asian Paints and Dulux paints. The Challenge is to be dynamically different from the competitors range of design and take the risk to challenge the paints packaging design in the paint industry. Also looking at the possibility in making the design less complicated and easy to recognise in the eyes of the consumers.

ADDED DATE:
2013-09-29 07:10:50

TEAM MEMBERS (2) :
Jeffery Yap - Creative Director of Jeffery Yap Design and Leon Lo - 3D Designer

IMAGE CREDITS:
Jeffery Yap Design 2013 All Rights reserved.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
JEFFERY YAP DESIGN

PROFILE:
Founded in April 21st 2005 by Designer Jeffery Yap, a Malaysian-born Chinese designer. Apparently he is managing the company in Melbourne, Australia and work with clients from around the world. JEFFERY YAP DESIGN was officially established in 2005 in Malaysia, 2009 in Melbourne, Australia. Our brand moto is to consistently impress clients with unlimited new ideas and consistently pursue for undiscovered talents and possibilities. we also provides clients with world-class and trend-setting design for the years to come. We specialise in Graphic Design, Corporate Identity Design, Interior Design, Exhibition Design, Visual Merchandising, Brand management, Packaging Design and Printing Services. In 2013, we have been awarded by A' Design Award in both Packaging Design and Events and Happenings Design category respectively.

NOMINATION DETAILS

Colourland Paints-Live Up in Colours Brand New Packaging Design For Paints by Jeffery Yap is a Nominee in Packaging Design Category.

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AWARD DETAILS

Colourland Paints-Live Up in Colours Brand New Packaging Design For Paints by Jeffery Yap is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer JEFFERY YAP for design COLOURLAND PAINTS - LIVE UP IN COLOURS here.

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