Akeladin Advertising Film by Y&R Thailand & Krungsri Auto |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Akeladin PRIMARY FUNCTION: Advertising Film INSPIRATION: Krungsri Auto, one of the Thailand’s leading automobile leasing companies, has one well-known financial product called ‘Car4Cash’. Car4Cash had been launched since 2003, about 10 years ago. By that time, it’s the only product that offer the opportunities for car owners to apply for multi-purpose refinance by using cars as collateral, turning them into cash. Majority of the customers are those in upcountry all around Thailand. They are employees, teachers, government officers BUT most of them are the ones who have been running their own business like small restaurants, mom & pop grocery shops, and etc. Time to time, they need money to expand their businesses and they apply for Car4Cash. After the success of gaining customers in provinces, the next move for Year 2013 is to introduce, for the first time, the ‘Car4Cash’ brand to urban workers. Objective: How ‘Car4Cash’ can firstly introduce its Brand to the next target group, Thailand’s Generation Y (urban workers), after the success of gaining customers in upcountry nationwide Highlights: With GEN-Y as the target group, the Advertising, apart from the relevant storyline, is completely designed based on GEN-Y behavior (GEN-Y information comes from various sources over the internet and research firms) -They were born with computer and internet -Nowadays they are spending more of their time online -They use smartphone and other mobile devices in their daily life and sometimes they use some of them at the same time like using smartphone while using notebook, using smartphone while watching TV, etc. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To create more engagement, we introduce ‘ScreenSync’ technology (we’re the first one in Thailand who’s doing this, http://youtu.be/ko-j OPERATION / FLOW / INTERACTION: 1 Go to www.akeladin.com on your desktop 2 Scanning QR Code on your desktop with your iOS or Android device 3 Read instructions on your mobile device 4 Enjoy the film! and find the hidden secrets! PROJECT DURATION AND LOCATION: Started on July 17, 2013 - present |
PRODUCTION / REALIZATION TECHNOLOGY: AJAX, HTML 5, QR Code SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: multi screen, screen sync RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2013-09-26 03:12:00 TEAM MEMBERS (1) : Krungsri Auto IMAGE CREDITS: Y&R Thailand & Krungsri Auto, 2013. |
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| Visit the following page to learn more: http://www.akeladin.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Krungsri Auto PROFILE: Krungsri Auto, through the New Experience in products and services, provides total automotive finance solutions to Thai customers over the past 2 decades. |
| AWARD DETAILS | |
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Akeladin Advertising Film by Y&r Thailand & Krungsri Auto is Winner in Advertising, Marketing and Communication Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Y&R Thailand & Krungsri Auto. · Click here to register inorder to view the profile and other works by Y&R Thailand & Krungsri Auto. |
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