Allied Irish Banks The LAB
We wanted to develop a design for Allied Irish Bank that would challenge peoples preconceptions of what a financial space is ; should inform and educate customers on the most convenient ways to carry out their daily banking, but also showcase and deliver the brand's products and services in an engaging and easy to understand format. It has never been about utilising technology for technologies sake but rather integrating the latest most appropriate digital technology to deliver the vision for the store.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A new concept store providing a learning and research environment focused on helping customers get the most from AIBs current and next generation banking services. The Lab, Learn About Banking brings AIBs leading edge technologies together to showcase, test, introduce customers to the best digital banking experience. It delivers an innovative and compelling experience through digital self service, remote advisor, mobile device demos and digital avatar navigating customers through the experience.
OPERATION / FLOW / INTERACTION:
The customer flow through the space is seamless, with the digital avatar and'ribbon-like' product tables inviting the customer deeper into the space. It informs and educates customers on the most convenient ways to carry out their daily banking through engaging and easy to understand digital technology. The result is a grande showcase for the brand (AIB) but also pushes the boundaries, both in terms of its interior architecture and digital innovation.
PROJECT DURATION AND LOCATION:
The project began in January 2013 and opened to the public in early April (3.5 months to implementation)
It is located in Dundrum Town Centre, Ireland
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Almost half of AIBs customers have yet to embrace digital banking. This investment in digital technology is a cornerstone in the banks strategy to reduce costs. At the heart of the design is a desire to ensure that customers can interact with AIB in the way that suits them best. The space is divided up into 5 zones, Quick Banking, Mobile Banking, Product, Lounge and Learning and Business Banking zones. The overall vision embodies the AIB brand values of Dependable, Engaging and Pioneering.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Entire space is approximately 400sqm
interior, Ireland, technology, digital, design, bank, avatar, product, innovation, international
Designed in partnership with Accenture, the store is designed to deliver an innovative and compelling experience through self service capabilities, remote advisor accessibility, mobile device demos and digital avatar that navigates customers through the experience. This design will enable the bank to trial and refine the latest technologies for integration to their branch network in the future.
The biggest challenge was to ensure that the project was never about utilising technology for technologies sake, but rather integrating the latest most appropriate digital technology to deliver the vision for the store, as well as to embody the brands values: Dependable, Engaging and Pioneering all within a 400sqm space
TEAM MEMBERS (13) :
Conor McCarthy - Head of Consumer Channel Optimisation (Direct Channels), Mark Culleton – AIB Head of Channel Adoption, Fergal Coburn – AIB Head of Channel Strategy & Development, Colin Ryan - Client Director - Accenture Management Consulting, Mark Howman - Creative Director - allen international, Richard Benson - Design Director - allen international, Tarquin Willis - Designer - allen international, Yukie Watanabe - Designer - allen international, Adrian Hawkins - Graphic Designer - allen international, Laurie Hasnip - Digital Designer - allen international, Duncan Hurtley - Designer - allen international, Dean Neill - PR Manager - allen international and
Allen International, 2013.