Sprout Baby food brand by Springetts Brand Design Consultants

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DESIGN DETAILS
DESIGN NAME:
Sprout

PRIMARY FUNCTION:
Baby food brand

INSPIRATION:
Our hope would be that the aesthetic of the concept would reassure through the promise of natural goodness, but that the image and idea would engage emotionally – making mums smile; creating a powerful on-shelf presence.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A brand idea, which seeks to break new ground in the baby food category by the introduction of a fresh, chilled range of part-prepared baby food, similar to formats available for adult consumption. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. Building on this idea, the creative execution is a playful, literal expression of ‘you are what you eat’. The intention to present an image of baby as happy, healthy and flourishing with the help of nature’s best ingredients. Reassuring through the promise of natural goodness, with and image and idea to engage emotionally – making mums smile; creating a powerful on-shelf presence.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
London

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Created in-house as a concept for a baby food project.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Baby food, concept

RESEARCH ABSTRACT:
-

CHALLENGE:
Overcoming the challenges of a stagnant baby food market.

ADDED DATE:
2013-09-05 02:36:34

TEAM MEMBERS (2) :
Moyra Casey and Kelly Bennett

IMAGE CREDITS:
Springetts Brand Design Consultants, 2013.

Visit the following page to learn more: http://www.springetts.co.uk
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Springetts Brand Design Consultants

PROFILE:
An internal branding agency with over 30 years' experience in creating and policing strategically effective designs for a wide range of clients.

NOMINATION DETAILS

Sprout Baby Food Brand by Springetts Brand Design Consultants is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sprout Baby Food Brand by Springetts Brand Design Consultants is Winner in Packaging Design Category, 2013 - 2014.

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