Wollstonecraft Capsule Collection Womens' Daywear by Lizzie Montgomery

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DESIGN DETAILS
DESIGN NAME:
Wollstonecraft Capsule Collection

PRIMARY FUNCTION:
Womens' Daywear

INSPIRATION:
'I do not wish women to have power over men, but over themselves' Mary Wollstonecraft, 1792. The theme for this collection is Women and Culture. I took inspiration from women as depicted through the decades in advertising and illustration, and their roles in domestic life and in society. This theme is relevant to world issues today and it is useful to look back to past depictions of women and culture over the decades and centuries so as to place today's issues in context.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The unique, luxurious fabrics for this collection are meticulously designed by myself and printed on silk and cotton. The theme for this collection is Women and Culture. I took inspiration from women as depicted through the decades in advertising and illustration, and their roles in domestic life and in society. I designed the garments around the fabric print placements, as the prints 'inform' the garment shape. My intention was to infuse some meaning and history into women's clothing instead of using abstract designs so commonly seen in textile printing. This capsule collection includes five outfits: three dresses, top and trousers, top and skirt. The garment shapes can reflect designs from past decades, for example the 60s shift dress and the 70s flared trousers.

OPERATION / FLOW / INTERACTION:
The luxurious fabrics used in the collection make for a sensuous experience, plus the high quality craftsmanship exemplifies the best of high end British garment manufacturing.

PROJECT DURATION AND LOCATION:
Lizzie Montgomery company in 2013, created the Spring/Summer 2014 collection by July and was selected for exhibition at Scoop International at the Saatchi Gallery, London 21-23 July 2013. This capsule collection is part of the larger SS14 collection.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital printing was utilised for the fabric. The fabrics are silk, silk/cotton blend, and cotton lawn. The advent of digital printing has made it affordable for new designers to print smaller quantities of fabric. I created the fabric designs in a collage style using a common computer programme. The garments were cut and sewn to a very high standard with excellent finishing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The sample garments are made to fit size UK 6 and UK 8 (Italy 38 and 40).

TAGS:
fashion, fashion design, textile, textile design, digital printing, printed fabric, lizzie montgomery

RESEARCH ABSTRACT:
I did extensive research into the history of women in advertising and illustration in USA, UK, Europe, Japan and India. I also researched textiles from periods such as the Ottoman Empire and how textile design from these periods has influenced subsequent movements around the world. The internet has made resources much more accessible and I was able to track down many rare and interesting images for use in my work process.

CHALLENGE:
I was aware from the beginning that to create collages using images of vintage US and Japanese advertising, 19th century botanical illustrations, 16th century Ottoman textiles, etc. would require asking permission for usage or checking images were 'copyright-free'. This was one of the most time-consuming aspects of the project. Any images I have used in my collages have been checked for copyright issues and permission has been granted if required.

ADDED DATE:
2013-08-09 02:13:50

TEAM MEMBERS (1) :


IMAGE CREDITS:
All images by Lizzie Montgomery and Artistic Visions

Visit the following page to learn more: http://www.lizziemontgomery.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lizzie Montgomery

PROFILE:
Lizzie Montgomery is a London-based luxury fashion label specialising in unique, eclectic fabric and garment designs. The Wollstonecraft Capsule Collection was created in 2013. "I do not wish women to have power over men, but over themselves" Mary Wollstonecraft, 1792. The theme for this collection is ‘Women and Culture’. I took inspiration from women as depicted through the decades in advertising and illustration, and their roles in domestic life and in society. This theme is relevant to world issues today and it is useful to look back to past depictions of women and culture over the decades and centuries so as to place today's issues in context.

NOMINATION DETAILS

Wollstonecraft Capsule Collection Womens' Daywear by Lizzie Montgomery is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

Wollstonecraft Capsule Collection Womens' Daywear by Lizzie Montgomery is Winner in Fashion, Apparel and Garment Design Category, 2013 - 2014.



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