PROfit Sport Drink Packaging Sports Drink Package by Amcor LATAM & Toni Ecuador

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DESIGN DETAILS
DESIGN NAME:
PROfit Sport Drink Packaging

PRIMARY FUNCTION:
Sports Drink Package

INSPIRATION:
When it came to the design creation of the new PROfit identity, we looked to athletic equipment for inspiration. We added a texture to the container that mimicked that of sports apparel and footwear. We used hard reactive looking shapes with safety pads in mind. We also wanted the bottle to look aggressive and modern with a new metallic label.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The new packaging for PROfit was launched in early 2013, the brand identity and concept transitioned the product to a standalone iconic package that is aggressive, sporty, and modern. The packaging features a sport infused container with a highly reflective and clean label with ghosted attributes. Tying the two together is a hexagonal texturing feature on both.

OPERATION / FLOW / INTERACTION:
One unique feature to the bottle is the lowered location of the labeling panel. This was done in an effort to make a container that was more stable in a bicycle water bottle holder. The shape of the container also improves gripability with limited sight interaction. The textured surfaces also minimize slipping.

PROJECT DURATION AND LOCATION:
Project ideation originated at Amcor in October 2012. Final product was launched into the marketplace in March 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Injection Stretch Blow Molding (ISBM) process, using PET Plastic. Cold Fill Application.

SPECIFICATIONS / TECHNICAL PROPERTIES:
500ml: Height: 215mm X Diameter: 65mm, 16.5g. PET 350ml: Height: 183mm X Diameter: 58mm, 15g. PET

TAGS:
Sports, Drink, Isotonic, Beverage, Container, Packaging, Hydration, Athletic, Modern, Unique, Production, Aggressive, Masculine, Sporty, Sport, Amcor, Toni, PROfit,

RESEARCH ABSTRACT:
Extensive research was done to improve the functionality of the packaging from Ergonomic studies, to container use constraints and goals. Through a thorough benchmarking study it was concluded that a container with improved gripability, solid contact points, aggressive styling, and bold statement was needed to create a highly competitive and athletic container.

CHALLENGE:
One of the most difficult parts of the design was coming up with a texture that was both producable and conveyed the correct athleticism that we felt the brand needed. It was decided that a Hexagonal patterning would blow as

ADDED DATE:
2013-06-25 06:49:09

TEAM MEMBERS (5) :
Lead/Industrial Designer: Jeff Klok, Graphic Designer: Luis Villalobos Jr. , Design Group Lead: Carlos Londono, Engineering Lead: Juan Milla and Toni Brand Manager: Carlos Pozo

IMAGE CREDITS:
Image #1 : Jeff Klok(Sr. Industrial Designer, Amcor), 2013
Image #2 : Jeff Klok(Sr. Industrial Designer, Amcor), 2013
Image #3 : Jeff Klok(Sr. Industrial Designer, Amcor), 2013
Image #4 : Jeff Klok(Sr. Industrial Designer, Amcor), 2013
Image #5 : Maruri (www.maruri.ec), 2013
Commercial Video : Maruri (www.maruri.ec), 2013


Visit the following page to learn more: http://www.amcor.com/businesses/rigid_plastics/pet.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Amcor LATAM /Toni

PROFILE:
Amcor is the world's largest packaging supplier as a whole. From there we are broken down into several sub-groups that focus on various kinds of packaging and further by region. Rigid Plastics Latin American Region office is near Miami and focuses on customers throughout the South and Central American regions. The Amcor Design Studio develops ideas in packaging for the food, beverage, spirits and personal care markets across the globe. As a design studio we are a group of designers who have a vast array of backgrounds -from automotive and furniture design, to branding and interior design. We are a team that has worked tirelessly to redefine the expectations of a supplier-based design firm and to bring award winning designs to our customers. Toni is one of the largest producers of food and beverage in Ecuador and Central America. PROfit is one of its many brands and is a hypotonic sports drink designed for high performing athletes.

NOMINATION DETAILS

Profit Sport Drink Packaging Sports Drink Package by Amcor Latam & Toni Ecuador is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Profit Sport Drink Packaging Sports Drink Package by Amcor Latam & Toni Ecuador is Winner in Packaging Design Category, 2013 - 2014.

· Read the interview with designer Amcor LATAM & Toni Ecuador for design PROfit Sport Drink Packaging here.

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