Edition Richmond, Toronto
Urban Townhomes Presentation Centre
The show gallery re-imagines its automotive legacy and Edition Richmond as art, linking the twenty urban residences to Queen West, Toronto’s leading arts corridor nearby. On exhibit are an assortment of white-painted car parts and a whitewashed Austin America, an installation that doubles as storage for Edition Richmond’s brochures.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 255 m² presentation centre for Edition Richmond is housed within the former auto repair shop of the defunct “Toronto Transmission & Gear Company.” The unassuming garage on site furnished a serendipitous opportunity to showcase the upcoming infill homes in synergy with the past and present identities of the Downtown Toronto property and neighbourhood.
The garage-turned-showroom has been maintained in its original, raw state though repaired and whitewashed. White floors, walls, doors, ceilings and found objects lend an ethereal quality to the transformed space.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Toronto, Ontario, Canada
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The townhome project’s graphical-projection scale model is akin to a modern-day lithograph. The “black-line” floor plans for its “limited edition” homes, printed on canvas, are presented as original artworks in a series. Oversized black-and-white photographs, also printed on canvas, illustrate the vitality of the immediate neighbourhood while counterbalancing the showroom’s all-white interior.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The car parts and automotive-related objects displayed in this presentation centre were specially selected by the interior designers from within the former garage. The photographs and “black line” floor plans were printed on canvas and stretched over frames measuring 122 cm x 244 cm. The 1969 Austin America – body only – was locally sourced on eBay by the project developer and shop-painted on site behind the garage. The project’s scale model, executed by the interior designers, is a three-dimensional drawing realized on a two-dimensional surface and displayed under Plexiglas.
Edition Richmond, Cecconi Simone, presentation centre, Toronto, Ontario, Canada, townhome, car parts, Sales centre, showroom, gallery, town house, art, display, exhibit
The main challenge of this design was to transform a most ordinary, pedestrian building interior into one that could engage visitors, signalling for them a transition from the mundane to the extraordinary.
TEAM MEMBERS (5) :
Principal - Cecconi, Associate - Krieger, Senior Designer - De Freitas, Intermediate Designer - Romero and Intermediate Designer - David
Cecconi Simone, 2012.