U-BOAT Watch Flagship Store by Alessandro Luciani

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DESIGN DETAILS
DESIGN NAME:
U-BOAT Watch

PRIMARY FUNCTION:
Flagship Store

INSPIRATION:
Create a luxurious and original store that respects and transmits the brand values and its history.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Creating a comfortable atmosphere in an prestigious environment that lets the customer Immerse in the world U-BOAT, listening to own music and even breathing the scent of its component materials to arrive at a complete sensory involvement. Showcases and displays that can make the show highly persuasive, focusing on detail and materials of the highest quality where lighting enhances the characteristics of watches the product is the only main actor Blending of Ancient and Modern that tells the history of the location situated in a historical building in the center of Milan Italy.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Started August 2012 in Milan Italy and finished in September 2012

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Materials: Gloss rosewood Black Tempered back-lacquered high-gloss glass for the walls Bronzed glass for the internal windows Shelves lined with black “cavallino” leather Armchairs leather Metal parts with gun-barrel gray mirror finish Display cases Lighting with flexible arms LED (branded) with variable optical Veined black marble floors "Venetian stucco" ceiling General lighting and accent lighting with lamps set "No Sign"

SPECIFICATIONS / TECHNICAL PROPERTIES:
Mq 50

TAGS:
Prestigious international brand of watches – U-BOAT by Italo Fontana boutique Milano-Italy

RESEARCH ABSTRACT:
-

CHALLENGE:
To create an original and a functional layout in a very small space To find the right style balance between the original historic bricks, stone walls and the prestigious watches U-Boat U-BOAT distinctive materials to create an elegant, exclusive and prestigious boutique. The doorway, to make sure that people were drawn in front of the window

ADDED DATE:
2013-03-02 02:11:49

TEAM MEMBERS (4) :
Designer: Alessandro Luciani -, Technical: Alessandro Pasquali -, Engineer: Federico Mazzola - and Construction: NewStoreEurope-Italy

IMAGE CREDITS:
Alessandro Luciani, 2012.

Visit the following page to learn more: http://alessandrolucianidesigner.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
U-BOAT by Italo Fontana

PROFILE:
Prestigious international brand of watches Made ​​in Italy created by Italo Fontana. More than 16 boutiques around the world. Europe: Firenze - Forte dei Marmi - Milano - Monte-Carlo - Kiev - Asia: Hong-Kong The One - Jakarta Plaza Indonesia - Jakarta Pacific Place - Moscow Crocus City Mall - Moscow Lotte Plaza - Manila - Singapore - Beijing - Shanghai - Bangkok - Midle East: Beirut - Manufacturing: Every single U-Boat timeplece is handcrafted in Italy by master craftesmen, dedicated to the highest level of precision, engineering and finishing, where care and attention to detail span the entire process, from the very first prototype to the final assemblage of the watch. A Made in Italy in all the details.

NOMINATION DETAILS

U-Boat Watch Flagship Store by Alessandro Luciani is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

U-Boat Watch Flagship Store by Alessandro Luciani is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.



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