Create a luxurious and original store that respects and transmits the brand values and its history.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Creating a comfortable atmosphere in an prestigious environment that lets the customer Immerse in the world U-BOAT, listening to own music and even breathing the scent of its component materials to arrive at a complete sensory involvement.
Showcases and displays that can make the show highly persuasive, focusing on detail and materials of the highest quality where lighting enhances the characteristics of watches the product is the only main actor
Blending of Ancient and Modern that tells the history of the location situated in a historical building in the center of Milan Italy.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Started August 2012 in Milan Italy and finished in September 2012
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Black Tempered back-lacquered high-gloss glass for the walls
Bronzed glass for the internal windows
Shelves lined with black “cavallino” leather
Metal parts with gun-barrel gray mirror finish
Display cases Lighting with flexible arms LED (branded) with variable optical
Veined black marble floors
"Venetian stucco" ceiling
General lighting and accent lighting with lamps set "No Sign"
SPECIFICATIONS / TECHNICAL PROPERTIES:
Prestigious international brand of watches – U-BOAT by Italo Fontana boutique Milano-Italy
To create an original and a functional layout in a very small space
To find the right style balance between the original historic bricks, stone walls and the prestigious watches U-Boat
U-BOAT distinctive materials to create an elegant, exclusive and prestigious boutique.
The doorway, to make sure that people were drawn in front of the window
TEAM MEMBERS (4) :
Designer: Alessandro Luciani -, Technical: Alessandro Pasquali -, Engineer: Federico Mazzola - and Construction: NewStoreEurope-Italy
Alessandro Luciani, 2012.