Dell' Albero limoncello Alcohol packaging by Kent Walker

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DESIGN DETAILS
DESIGN NAME:
Dell' Albero limoncello

PRIMARY FUNCTION:
Alcohol packaging

INSPIRATION:
Inspiration for the packaging design was derived from the very orchards that bear the lemons used to make this unique liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit. Inspired by this clever technique, we sculpted a white ceramic base resembling the tree trunk. This base is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A traditional Italian liquor, Limoncello has long been crafted from secretly guarded family recipes handed down through generations. This history introduced us to the Dell’ Albero way of handcrafting Limoncello – from the very finest lemons. The fact that the name Dell’ Albero translates to ‘from the tree’ seemed fitting and seamlessly validated our choice. A slender, frosted flint bottle displays the vibrant hue of the Limoncello and is finished with the same handcrafted quality as the liqueur itself. White packaging twine (similar to that used to bundle harvested lemons), coils around the sleek neck where three labels rest. The labels act as glimpses into the story and tradition behind Dell’ Albero Limoncello and are debossed in two colours printed on natural cotton stock using traditional Letter Press techniques. The bottle is hand-finished with white sealing wax to complete this refreshing offer. A white ceramic base resembling the tree trunk is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.

OPERATION / FLOW / INTERACTION:
Aesthetically beautiful brand and packaging with the functional benefit of keeping your limoncello cold through the use of ceramic materials. A perfect balance of form and function working together.

PROJECT DURATION AND LOCATION:
Nov 2012 - Dec 2012

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The craftsmanship of Glass, Paper, ceramic forged together to present a truly memorable gift.

SPECIFICATIONS / TECHNICAL PROPERTIES:
300mm height / 100mm circumference.

TAGS:
Packaging design, branding, limoncello, boldinc, craft, premium

RESEARCH ABSTRACT:
-

CHALLENGE:
Meeting the balance between original creativity and commercial viability.

ADDED DATE:
2013-02-28 01:31:12

TEAM MEMBERS (6) :
Jon Clark - Creative Director, Kent Walker - Design Director, Jarrod Roberston - Design Director, Luca Uboldi - Designer, Matthew Morris/Dylan Morgan - Production and Andrew Georgiou - Copywriter

IMAGE CREDITS:
Kent Walker, 2012.

Visit the following page to learn more: http://www.bold-inc.com/22512/1060276/our-wor k/dell-albero-l
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Boldinc Brand Innovation

PROFILE:
We at Bold-inc are a passionate new breed of thinkers within the branding and packaging industry. We offer down-to-earth, honest, cut through thinking, giving brands a life and a future. We understand the challenges and obstacles brands face. Every brand and project is unique and therefore we don’t apply a formulaic approach. We challenge, make bold moves and disrupt the category (if required) to get the best result, delivering truly memorable design. With a combination of our creative expertise, lateral thinking and a pinch of good old fashioned common sense, Bold-inc prides itself on the fact that we ‘think before we inc’.

NOMINATION DETAILS

Dell' Albero Limoncello Alcohol Packaging by Kent Walker is a Nominee in Packaging Design Category.

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AWARD DETAILS

Dell' Albero Limoncello Alcohol Packaging by Kent Walker is Winner in Packaging Design Category, 2012 - 2013.



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