John John Retail by Fernanda Marques

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DESIGN DETAILS
DESIGN NAME:
John John

PRIMARY FUNCTION:
Retail

INSPIRATION:
Miscellaneous there is no better word to describe the eclectic setting created by architect Fernanda Marques to characterize the John John brand throughout the country With vintage furniture fun toy art and objects which have been moved from their original context I tried to show the brands contemporariness

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
the perception of fragments flashback vintage elements An inseparable element in this special ambiance sophisticated and urban at the same time the lighting design by Guinter Parschalk were used to block all natural light Lastly to make sure styling and set up are flexible the architect chose to work with free-standing furnishings We strategically placed the menswear section at the front of the stores so that our customers will not have to cross the whole womenswear area

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in Setember 2011 in São Paulo and finish march 2012

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Right at the entrance an ebonized timber tunnel displays the brands logo in a unique and distinctive way All the woodwork and styling emphasize dark shades with dots of colour accenting specific detailssophisticated and urban at the same time the lighting design by Guinter Parschalk

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-02-27 11:30:26

TEAM MEMBERS (1) :
Fernanda Marques arquitetos associados

IMAGE CREDITS:
Fernanda Marques, 2012.

Visit the following page to learn more: http://www.fernandamarques.com.br
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Fernanda Marques arquitetos associados

PROFILE:
A graduate of the University of São Paulo School of Architecture and Urbanism career is marked by the same conceptual thread that characterized her formative years integrated exercise of the various disciplines encompassed in a project construction interiors product design visual communication and landscaping The projects conceived in her practice combine this trait the essence of her style clean and contemporary and the best in the worlds art and design residences in São Paulo and New York as well as in the many ongoing projects in Miami

NOMINATION DETAILS

John John Retail by Fernanda Marques is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

John John Retail by Fernanda Marques is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.



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