Pure Seafood Packaging by Bettina Gabriel

Home > Winners > #28370


DESIGN DETAILS
DESIGN NAME:
Pure

PRIMARY FUNCTION:
Seafood Packaging

INSPIRATION:
idea: We needed a perfectly clean, almost medical optic and still the maximum of appetite appeal. Dispensing with unnatural additives, lack of lactose and gluten and the important aspect of health (see above) has inspired us to this clear packaging design. In keeping with the wisdom of "less is more" and "form follows function" we decided not to use design elements like overcrowded pictures, loud colors and redundant text statements, even to the printing of the tin. solution: Almost inevitably, we came up with a white box, with Scandinavian borrowings in terms of color and typography and a new photo apprehension in which we have deliberately built some small bugs (oil drippings, crumbs, product shreds) to break through the rigor of the design. We involve the consumer with recipes on the back: wraps, burgers & Co.. All of them extremely easy and fast to make and all made with the original product. All in all relaxed and uncomplicated. Somehow a bit Scandinavian ...

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The concept of this new productrange is "Free from". So we have, to put it simply, created an unusually relaxed design. Typically for tinned seafood are more dark and cluttered packagings, our design is "free from" any optical ballast. On the other hand, the range is also for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale has just started in january 2012 and is extremely successful. The feedback of the retail business is: "We've been waiting a very long time for a good-looking and well thought concept. The customer will love it".

OPERATION / FLOW / INTERACTION:
Design matters. Wether it's a Display, Salesfolder, fair or degustation stand.

PROJECT DURATION AND LOCATION:
Project started in Mai 2012 and finishes in October 2012 in Hamburg, 4 countries have allready ordered, first exhibition will the ESE fair 2013 (european seafood exprobition) in Brussel.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
folding box, 6- colour offset printing, aluminium tin unprinted

SPECIFICATIONS / TECHNICAL PROPERTIES:
80 mm W x 25 mm D x 110 mm H when folded

TAGS:
PURE, seafood, fish, mussels, natural, healthy, omega-3, good product, packaging design, ambitious, brand strategy + consulting, branding,

RESEARCH ABSTRACT:
the project was carried out without any market research

CHALLENGE:
-

ADDED DATE:
2013-02-27 06:08:26

TEAM MEMBERS (4) :
Bettina Gabriel, Katrin Neumann, Philipp Wagner and Jana Harzewski

IMAGE CREDITS:
Bettina Gabriel, 2012.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
gabriel design team – Hamburg

PROFILE:
Good design delivers sustainable added value. In every successful brand there is one constant truth, which transcends time and fulfils a special human need. High brand recognition is an essential factor for successful positioning in a competitive environment. It is our job to interpret the heart of a brand for the future and to develop a long-term attractive appearance.

NOMINATION DETAILS

Pure Seafood Packaging by Bettina Gabriel is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Bettina Gabriel when results are announced.
AWARD DETAILS

Pure Seafood Packaging by Bettina Gabriel is Winner in Packaging Design Category, 2012 - 2013.



· Press Members: Login or Register to request an exclusive interview with Bettina Gabriel.

· Click here to register inorder to view the profile and other works by Bettina Gabriel.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit | Translations
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |