Connections Travel store by Pinkeye

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DESIGN DETAILS
DESIGN NAME:
Connections

PRIMARY FUNCTION:
Travel store

INSPIRATION:
We got our inspiration out of the different market places and 'boquerias'; you find around the world. The display and shop furniture are based on simple tables and crates in plain wood.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When leading Belgian travel agency Connections decided to explore new horizons and start selling travel paraphernalia as well as the travel arrangements in se they created quite a splash in the travel sector, and needed a suitable flagship store to help underpin their message. Central in the space and eye catcher of the design is a huge screen wall depicting a map of the earth. The map is highly animated with local info on desitinations, movies and pictures of travelers. It's basically the portal between the store and its clients traveling around the globe. The main idea was to bring the online advantages of travel booking into the real life store.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
We strongly felt that just adding travel related merchandise to the travel booking part would not be sufficient. The flow and organization of the space should evoke interaction between the 2 services as well as cross-merchandising. When booking a trip, positive emotions create buying impulses, so the merchandise should be presented in unforced manner to this happy customer and in a way that reminds him to a feeling abroad. That's the reason we looked at the shopping area as a market place or 'boqueria' where products are merchandised in an inviting, nonchalant way. Another important part of the space is the interactive world map screen wall which serves as a portal between the traveling customers and the people in the store. Customers abroad are able to send pictures of their holiday and they appear on the right place on the world map, so offering shoppers a 'live' experience. Besides customer photos, movies and announcements can be displayed on the wall as well.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700 sq. metres

TAGS:
Travel, Store, Interior, Retail, Multimedia

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was to integrate the advantages of an online travel booking experience into the real store. The custom made shop furniture had to be able to hold a broad range of products.

ADDED DATE:
2013-02-27 05:25:00

TEAM MEMBERS (1) :
Pinkeye

IMAGE CREDITS:
Pinkeye, 2012.

Visit the following page to learn more: http://www.pinkeye.be
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Connections

PROFILE:
Connections is a 100 % pure Belgian Travel Organization, and one of the major players on the Belgian tourism market. Connections, founded in 1986, has a network of 30 Travel Shops in Belgium: one located at Brussels Airport specialized in Last Minute tickets and packages, a contact center available for consumer support and online reservations, a B2B department where travel experts assist traveling professionals and a groups department for all your group requests and reservations. Connections is specialized in offering you the best, cheapest air fares and vacation packages worldwide. For those who love independent, adventurous travel Connections offers their unique travel formulae.

NOMINATION DETAILS

Connections Travel Store by Pinkeye is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Connections Travel Store by Pinkeye is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.



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