Electra Faucets by E.c.a Design Team

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DESIGN DETAILS
DESIGN NAME:
Electra

PRIMARY FUNCTION:
Faucets

INSPIRATION:
Electra deemed as the digital use representative in armature sector combines the technology with design to emphasize the digital age designs. The series, which has been designed with the estimation that all mechanical products would be converted into the digital products in the near future, is consisting of only the casing in contrast with all ordinary armature shapes. The water flowing away among the stones in the prehistoric ages now is offered through a natural form and a technological solution. Electra series that has been designed with the estimation of all products are digital aim to provide the users with a distinctive experience. Electra series, a hightech product, enables you to take the first step towards the limitless content of the digital world. Electra produces sculpture like visual perception in the wet places due to its prestigious appearance. This concept is now turned to an aesthetic object rather than only functionality

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The faucets that does not have separate handle attracts everyone due to its elegance and smart appearance is decisive to be unique in wet area. The touch display buttons of Electra offer the users more ergonomic solution. The movement space and ergonomics are maximized due to the position of control buttons. Eco Mind of the faucets provide user with maximum efficiency in saving. So it adds value to the next generations by emphasizing the conscious of a sustainable future.

OPERATION / FLOW / INTERACTION:
Represents digital era in armature sector. Contributes in the development of the company and industry while offering the digital solution instead of mechanical solution in design. This thought, for users designed new user form. The touch display setting buttons of Electra offer the users more ergonomic solution. Water flows away with min. flow rate and temperature due to Eco mind mode thus it is the opportunity for the next generation for a sustainable life.

PROJECT DURATION AND LOCATION:
The project started in November 2011 in Turkey & Switzerland and we are working partnership with two different company. Products samples were exhibited in Unicera in 2012 and won design turkey 2012 good design award.

FITS BEST INTO CATEGORY:
Building Materials, Construction Components, Structures & Systems Design

PRODUCTION / REALIZATION TECHNOLOGY:
Electronic touch display used in design reduce the number of components compared to standard armature. The water is carried away to the output end through a hose so it reduces the number of procedure on the body. It creates the production flexibility. To prevent the contact of display cables with water, a different coring technique is used. It makes the casting comfortable. Body process is a leading method in terms of using our benches different and more productive.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Basin mixer: Width 69 mm x Depth 170 mm x Height 140 mm Built-in Basin mixer: Width 240 mm x Depth 210 mm x Height 80 mm Shower system touch panel: Width 140 mm Heigth 180 mm

TAGS:
Digital era in armature sector, Consists of only body, Eco mind mode, Ergonomics, Functionality, Diamond luminance, Smart, Flexibility, Technological solution

RESEARCH ABSTRACT:
We saw that personalizing & digitalizing is rising in consumer groups when we watch the trends. It is observed that new generation perceives digi world easier.Our purpose is to develope new digital serie for new generation instead of our loyal customers. Data transfers between solution partner & us shaped the design. It was new step for our facility which produces only mechanic devices. Product interface designed with universal icons. With results of studies with focus group, final product formed.

CHALLENGE:
Our researchs directed us to a new innovative form which carries marks from past. Because we know that we have to familiarize our users to new technology instead of a sudden change. Because people hesitate when water meets electricity. Thats why we used two differend touch panels in design and prototypes sent to both customers and marketing experts.Feedbacks showed the most aesthetic and and ergonomic design for final production.

ADDED DATE:
2013-02-24 23:09:09

TEAM MEMBERS (6) :
Seda KILIMCIGOLDELIOGLU, Ismail CETINKAYA, Mustafa KARAKULAK, Orhun EVCIMEN, Mustafa BICER and

IMAGE CREDITS:
E.c.a Design Team, 2012.

Visit the following page to learn more: http://www.ecafaucet.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
E.C.A - Valfsel Armatür Sanayi A.ş.

PROFILE:
Our company was founded in 1957 with the business name i.e. ECA Pres Dokum Sanayi Ltd Sti then the business title of the company was replaced with Valfsel Armatur Sanayi A.S. in 1978. With the purpose to fulfil the needs of our customers in the field of sanitaryware industry, we primarily completed the investments for our brand ECA to produce the utmost quality so Manisa production plant was established in Manisa Organized Industry Zone in 1990. On the other hand, Eltor A.S. dealing with the production activities in Edirne since 1972 has been incorporated within the body of the Valfsel A.Ş. in 1992 thus the corporate integration duly completed considering the standardization in whole production activities. In respect of the effective cost control and planning as well as product development due to intensive R&D activities in due course, Samandira production plant was moved to Manisa in 1995 and Edirne production plant in 2000 therefore all corporate resources have been used optimally on based of effective communication and planning processes. Today, Valfsel Armatur Sanayi AS has been employing 140 personnel and 310 workers in two production plants i.e. Manisa 1 and Manisa 2. The company was established on a land of 62,281 square meters including an indoor area of 20,547 square meters. The product range of the company is composed of 4,200,000 pieces of various fixtures, sanitary fittings, interior mechanism, syphons and accessories in scope of annual process of brass products of 4980 tons. The company's main product line includes the Single and Double handle Shower and Bathroom Fittings; Single and Double handle Sink, Lavatory and Bidet Faucets / Mixers, Photocell - Infrared Taps and Mixers, Self Closing Taps and Mixers, Thermostatic Mixers, Built-in Bathroom Fixtures as well as internal mechanisms and Syphons and various Bath Accessories compatible with the produced fittings. Besides the high capacity, Valfsel has taken part among some certain production plants in the world when considering its quality Casting, Forging, Multi-mills Vending, Multi-Station Machining, Polishing and Surface Coating and finally Mounting Units starting from design and planning stage.

NOMINATION DETAILS

Electra Faucets by E.c.a Design Team is a Nominee in Building Materials, Construction Components, Structures & Systems Design Category.

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AWARD DETAILS

Electra Faucets by E.c.a Design Team is Winner in Building Materials, Construction Components, Structures & Systems Design Category, 2012 - 2013.



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