Undercover Pinot Noir Unique Gift by Ampro Design

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DESIGN DETAILS
DESIGN NAME:
Undercover Pinot Noir

PRIMARY FUNCTION:
Unique Gift

INSPIRATION:
“I had this idea two years ago when I was in Shanghai” says Irinel Ionescu, Creative Director and Managing Partner with AMPRO Design with respect to ”Wine undercover”. “The presenter was just offering the Self-promotion awards and he was saying <<… and the bronze goes to X for a wine bottle, and the silver goes to Z for a wine bottle… >>. I wondered why nobody offers a bottle of milk to the client.”

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To reinforce our reputation for creativity and “outside the box” design solutions, we developed this special holiday gift for our clients. With many of our international trade customers not being allowed to receive gifts for various reasons, this was neatly circumvented by asking: “who would be upset to receive a bottle of milk?” Of course, no client would expect to receive a gift like this, even more so when it was discovered that the bottle in fact contains a fine Pinot Noir.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was developed in the first months during 2012, in Bucharest.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The first samples were painted inhouse, manually. For the 2012 Christmas, we produced 200 bottles for our clients. The paint, inscription and the Pinot Noir wine were provided by different local companies.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter: 8 cm. Height: 26,5 cm.

TAGS:
Beverage, Gift, Milk, Bottle

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-02-22 04:23:18

TEAM MEMBERS (7) :
Creative Director: Irinel Ionescu, 3d & illustration: Alin Patru, Prepress: Danubiu Birzu, Project management: Simona Sambotin;, Production management: Cristina Cioarec, Production: Sprint promotion and

IMAGE CREDITS:
Ampro Design, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ampro Design

PROFILE:
Founded in 2005, AMPRO DESIGN is a complex studio of brand & packaging creation, which provides the entire range of branding services. At AMPRO, we believe that today matters the most. Our world will only be as good as the opportunities we seize here and now. We dedicate our time to help client's products to be noticed, to stand out and to sell. We do this by creating crystal clear brand strategies and by bringing those strategies to life through courageous design solutions. We are outside the box!

NOMINATION DETAILS

Undercover Pinot Noir Unique Gift by Ampro Design is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Undercover Pinot Noir Unique Gift by Ampro Design is Winner in Packaging Design Category, 2012 - 2013.

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