Undercover Pinot Noir Unique Gift by Ampro Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Undercover Pinot Noir PRIMARY FUNCTION: Unique Gift INSPIRATION: “I had this idea two years ago when I was in Shanghai” says Irinel Ionescu, Creative Director and Managing Partner with AMPRO Design with respect to ”Wine undercover”. “The presenter was just offering the Self-promotion awards and he was saying <<… and the bronze goes to X for a wine bottle, and the silver goes to Z for a wine bottle… >>. I wondered why nobody offers a bottle of milk to the client.” UNIQUE PROPERTIES / PROJECT DESCRIPTION: To reinforce our reputation for creativity and “outside the box” design solutions, we developed this special holiday gift for our clients. With many of our international trade customers not being allowed to receive gifts for various reasons, this was neatly circumvented by asking: “who would be upset to receive a bottle of milk?” Of course, no client would expect to receive a gift like this, even more so when it was discovered that the bottle in fact contains a fine Pinot Noir. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was developed in the first months during 2012, in Bucharest. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The first samples were painted inhouse, manually. For the 2012 Christmas, we produced 200 bottles for our clients. The paint, inscription and the Pinot Noir wine were provided by different local companies. SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter: 8 cm. Height: 26,5 cm. TAGS: Beverage, Gift, Milk, Bottle RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2013-02-22 04:23:18 TEAM MEMBERS (7) : Creative Director: Irinel Ionescu, 3d & illustration: Alin Patru, Prepress: Danubiu Birzu, Project management: Simona Sambotin;, Production management: Cristina Cioarec, Production: Sprint promotion and IMAGE CREDITS: Ampro Design, 2012. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ampro Design PROFILE: Founded in 2005, AMPRO DESIGN is a complex studio of brand & packaging creation, which provides the entire range of branding services. At AMPRO, we believe that today matters the most. Our world will only be as good as the opportunities we seize here and now. We dedicate our time to help client's products to be noticed, to stand out and to sell. We do this by creating crystal clear brand strategies and by bringing those strategies to life through courageous design solutions. We are outside the box! |
| AWARD DETAILS | |
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Undercover Pinot Noir Unique Gift by Ampro Design is Winner in Packaging Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Ampro Design. · Click here to register inorder to view the profile and other works by Ampro Design. |
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