VINNO Family Compact Ultrasound Scanning Devices by nicola butti - BUTTIstile design

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DESIGN DETAILS
DESIGN NAME:
VINNO Family

PRIMARY FUNCTION:
Compact Ultrasound Scanning Devices

INSPIRATION:
The customer (VINNO Medical) is a startup Chinese company aiming at competing worldwide with well-established brands such as G.E. and Toshiba. They realized the importance of INDUSTRIAL DESIGN as a key factor to create innovation and personality for their brand. The brief they gave t our design company was very simple&challenging: to create something CLEAN, SIMPLE, MODERN, but at the same time quite REASSURING, FEMININE, ELEGANT.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The overall result, according to the feedback we got from the international exhibitions we already took part in, is extremely positive. We managed to SURPRISE our potential customer, with a neat styling that blends solid volumes and organic surfaces with the cool "Mac-style"; straight edges and cold colors required in the aseptic hospital/clinical environment. Also, the proprietary USER INTERFACE represents the best combination of utility with a fresh touch.

OPERATION / FLOW / INTERACTION:
VINNO 80 is designed to become the favourite tool for each and every hospital and clinic worldwide. How? it's easy to use: a dedicated U.I. makes operations very intuitive and quick. The industrial design and ergonomics of the machine allow for perfect adjustments to adapt to each doctor's and patient's needs. Selected materials guarantee high quality and reliability, also giving a feeling of solidity and "protection".

PROJECT DURATION AND LOCATION:
The project started in Wuxi, China, September 2011 and finished around November 2012 in Germany, at "MEDICA" the biggest medical expo in Europe, where VINNO X - compact family was formally launched to the public.

FITS BEST INTO CATEGORY:
Scientific Instruments, Medical Devices and Research Equipment Design

PRODUCTION / REALIZATION TECHNOLOGY:
The complete process 8the first for our company in the ultrasound devices' field) included: research, brainstorming, study of regulations and standards, creativity, 2d proposals, 3d proposlas, 3d mockup, rapid prototype, U.I. design, graphic design, advertising and communication material design, exhib. stands design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
All the tech specs of VINNO X-compact family can be found in the attached pdf file. in brief: it's design to EXCEL in the clarity of VIEW, key factor for each doctor to analyze his patient's conditions.

TAGS:
BUTTIstile, ultrasound, VINNO compact, Vinno X family, China, Nicola Butti

RESEARCH ABSTRACT:
VINNO X - family of compact ultrasound scanning devices is designed to become the favourite tool for each and every hospital and clinic worldwide. How? it's easy to use: a dedicated U.I. makes operations very intuitive and quick. The industrial design and ergonomics of the machine allow for perfect adjustments to adapt to each doctor's and patient's needs. Selected materials guarantee high quality and reliability, also giving a feeling of solidity and "protection".

CHALLENGE:
Our team faced many challenges during the development of VINNO 80. 1. understanding the hundreds of rules and regulations related to the best ergonomics for medical devices. 2. designing something modern and different, but not aggressive or super-cold 3. designing a world-product: it means understanding the needs of customers worldwide (and their different taste) 4. selecting the best materials according to the desired result keeping an eye on cost control 5. probably the most difficult detail to DESIGN was the keyboard area: user experience and interaction design were the top priorities, without missing the original KEY-factor of creating a unique style.

ADDED DATE:
2013-02-21 00:56:57

TEAM MEMBERS (1) :
Nic Butti: CEO BUTTIstile, Peter Xi: VINNO GM, Yoyo: product designer, Panda: product designer, Mika: interaction designer, Johson: product engineering, Jasper: engineer, Winnie: engineer and and many more

IMAGE CREDITS:
nicola butti - BUTTIstile design, 2012.

Visit the following page to learn more: http://www.buttistile.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
VINNO Technology (Suzhou) Co. ltd

PROFILE:
VINNO - Vision in innovation "We bring innovation to the world of ultrasound imaging" Vinno is an International team of experienced world-class professionals, dedicated to the development of ultrasound technology. Our goal is to bring continuous innovation to patients' healthcare, and for this we chose to cooperate with BUTTIstile industrial design.

NOMINATION DETAILS

Vinno Family Compact Ultrasound Scanning Devices by Nicola Butti-Buttistile Design is a Nominee in Scientific Instruments, Medical Devices and Research Equipment Design Category.

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AWARD DETAILS

Vinno Family Compact Ultrasound Scanning Devices by Nicola Butti-Buttistile Design is Winner in Scientific Instruments, Medical Devices and Research Equipment Design Category, 2012 - 2013.

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