Zeus The package design of chewing gum by Yoichi Kondo

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DESIGN DETAILS
DESIGN NAME:
Zeus

PRIMARY FUNCTION:
The package design of chewing gum

INSPIRATION:
Japanese youth have begun to stop chewing gum. It occurred to me that if a brand that instilled some new incentive to chew gum was made readily available to them, it would reawaken their desire to purchase gum. Inspired by Zeus, the God that controls the weather, this product design is named "ZEUS"; accordingly, I thought of various ways in which 'climate' is used on the packaging.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

OPERATION / FLOW / INTERACTION:
Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

PROJECT DURATION AND LOCATION:
It will put on the market in January, 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The gum-wrapper is partially attached to the container, so that the gum itself won't come apart. Furthermore, the packaging is designed so that when taking a piece of gum, a section of the wrapper automatically comes unstuck, allowing one to simply and naturally put the gum in one's mouth.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 80mm x Depth 11mm x Height 50mm

TAGS:
LOTTE,ZEUS,GUM,Package Design,JAPAN

RESEARCH ABSTRACT:
My mission is to establish a chewing gum that stimulates the senses, a concept that until now has not been explored. In terms of results, a gum is considered a 'hit' in Japan if it sells 5,000,000 units per year - in the first two months of the product's release 7,000,000 units were sold, and sales have continued apace since then.

CHALLENGE:
My mission is to establish a chewing gum that stimulates the senses, a concept that until now has not been explored. In terms of results, a gum is considered a 'hit' in Japan if it sells 5,000,000 units per year - in the first two months of the product's release 7,000,000 units were sold, and sales have continued apace since then.

ADDED DATE:
2013-02-12 23:15:58

TEAM MEMBERS (7) :
AD&D Yoichi Kondo, D THINKA inc., P(photo) amana images, CG Keisuke ueno, PR Seiichi Nishikawa, PR Isao Tomizawa and PR Ryota Mizutani

IMAGE CREDITS:
Yoichi Kondo, 2012.

Visit the following page to learn more: http://en-jin.jp/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
LOTTE CO.,LTD.

PROFILE:
Lotte Co., Ltd. is a multinational food and shopping corporation active in Japan and South Korea.

NOMINATION DETAILS

Zeus The Package Design of Chewing Gum by Yoichi Kondo is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zeus The Package Design of Chewing Gum by Yoichi Kondo is Winner in Packaging Design Category, 2012 - 2013.



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