Hiveometric - Kuppersbusch Showroom
Retail Interior Design
The brand is from Germany and has explored in China for a few years. This is the first flagship store in Hong Kong and therefore the client looks for a representable shop design to help build up the brand name. In the research stage, the designer was inspired by the unique product from the brand, which is an electrical hob with 4-8 pieces induction panels flexibly forming different shapes like a honeycomb. It would be a good element for the design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The client looks for creative design which can well represent the brand, instead of an ordinary appliances showroom. Designers used complex yet finely connected geometric forms to emphasize the brand’s hero product and its vision of quality and detail emphasis. Matte finishes are contrast to and stand out the appliances of polish surfaces. Throughout the whole process in both drawings and on-site production, designers spent a lot of time and efforts to convey and fine tune the details of the irregular forms, including ceiling feature, wall panels and all furniture.
OPERATION / FLOW / INTERACTION:
The name ‘Hiveometric’ is formed by two words ‘hive’ and ‘geometric’, which simply tells the main concept and visualize the design.
The design is inspired by the brand’s hero product, a honeycomb-shaped electrical hob. Envisioned as a cluster of honeycombs, wall and ceiling features in neat finishes seamlessly connect and interplay complex geometric forms. The ceiling displays a few huge hexagons while the walls and counter-tops are formed by many angled pieces. A part of the wall feature stretches to the exterior of the shop and stands out among shops in the street. Lines are delicate and clean, resulting in a sleek contemporary look to symbolize the infinite imagination and creativity.
Symbolic colours of the brand are used: black, white and red. A stream of red light is beamed on the main feature wall to give a highlight, while a transparent glass in red divides the work station at the back. Matte materials are applied to make a contrast to the appliance surfaces. Appliances are embedded in the wall features and make the design and products coherent. Natural concrete flows across the interior floor which can just offset the coldness of the space. Simple Track lights are applied in the shop, with pendent lights above dining tables and some recessed spotlights in false ceiling.
PROJECT DURATION AND LOCATION:
The project started in March 2012 and finished in August 2012 in Hong Kong.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Hive, geometric, honeycomb and electrical hob
There are a number of beams across the room and it is not a good option to lower the ceiling to hide all of them. Instead, the designer attached all the irregular polished frames on the beams and that easily overwhelmed the imperfect.
TEAM MEMBERS (1) :
Alain Wong, 2012.