Absa Technology bank by Allen International |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Absa PRIMARY FUNCTION: Technology bank INSPIRATION: The inspiration was a direct response to actively listening to customer needs and finding ways to meet their needs through simple and innovative banking solutions - across all banking and customer segments! UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new branch is used as a test lab to develop innovative products and processes prior to rolling them out to the remainder of its 900-strong branch network. The main banking space is used to showcase community engagement & marketing promotions such as Absa’s extensive sports sponsorship. The ‘Branch of Tomorrow’ main aim is to ensure that the customer’s voice remains the driving force behind banking initiatives. This innovative branch is a glimpse of the future of retail banking in South Africa. OPERATION / FLOW / INTERACTION: Launched as a 'Laboratory PROJECT DURATION AND LOCATION: 6 months to completion, Clearwater Mall, Johannesburg South Africa FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: A visual statement is made via branch innovations such as quick service enquiry points, interactive touch-screens and digital communications via a 25-meter long screen. SPECIFICATIONS / TECHNICAL PROPERTIES: “state-of-the-art TAGS: technology, Absa, design, interior, allen international, South Africa, bank, financial RESEARCH ABSTRACT: - CHALLENGE: To create an innovative, intuitive and technologically rich test ground for various customer segments whilst at the same time not alienating existing Absa clients. ADDED DATE: 2013-02-06 09:09:12 TEAM MEMBERS (5) : Mark Howman, Dean Neill, Yukie Watanabe, Adrian Hawkins and Christina Blache IMAGE CREDITS: Allen International, 2012. |
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| Visit the following page to learn more: http://www.allen-international.com/ | |||||
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NAME: allen international PROFILE: Founded in 1992 by Michael Allen, Managing Director and Chairman, allen international is a strategic design consultancy focused on financial services. Our vision is to be world leaders in financial services for strategic branding and retail design. Our mission is to create cost-efficient design solutions based on robust strategies which result in increased profitability for our clients. |
| AWARD DETAILS | |
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Absa Technology Bank by Allen International is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Allen International. · Click here to register inorder to view the profile and other works by Allen International. |
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