Dbs Hq Bank HQ branch by Allen International

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DESIGN DETAILS
DESIGN NAME:
Dbs Hq

PRIMARY FUNCTION:
Bank HQ branch

INSPIRATION:
Spirit of 'New Asia' A hub of activity and excitement. The beating heart of MBFC, where people come to meet, dine, be inspired and experience an ever changing platform for new events, workshops, exhibitions. A cluster of bespoke environments offering a range of services with an emphasis on Banking and Retail departments. The smiling face of DBS, catering for each and every client’s individual needs. The ultimate high performance banking space offering DBS clients a peerless environment in which to carry out a range of financial operations with technology and efficiency at its heart.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To transform DBS customer experience with high tech offering. Houses the bank's customer facing units, an innovative flagship branch, a state of the art dealing room, the first DBS Treasures Private Client Centre and a refreshing work environment for its employees. The project aims to give its customers an interactive and intuitive experience through: Dedicated lounges, interactive greeter wall, QR codes on interactive screens, 300 seat auditorium and first in-branch TV studio.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was completed in September 2012 (13 months in total), and was launched on 17th October 2012 in Marina Bay Financial Centre, Singapore.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
HQ: 35000 square feet

TAGS:
DBS, singapore, Bank, Retail, design, interior, Allen international, treasures

RESEARCH ABSTRACT:
-

CHALLENGE:
Enhance DBS' reputation as the most innovative bank in Asia Bring banking to life Explore out of the box concepts

ADDED DATE:
2013-02-05 07:37:14

TEAM MEMBERS (7) :
Glynn Huaraka, Kate Morrow, Niamh Metcalf, Laurie Hasnip, Dean Neill, Yukie Watanabe and

IMAGE CREDITS:
Allen International, 2012.

Visit the following page to learn more: http://www.allen-international.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
allen international

PROFILE:
Founded in 1992 by Michael Allen, Managing Director and Chairman, allen international is a strategic design consultancy focused on financial services. Our vision is to be world leaders in financial services for strategic branding and retail design. Our mission is to create cost-efficient design solutions based on robust strategies which result in increased profitability for our clients.

NOMINATION DETAILS

Dbs Hq Bank Hq Branch by Allen International is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Dbs Hq Bank Hq Branch by Allen International is Winner in Interior Space and Exhibition Design Category, 2012 - 2013.



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